GoPro has spent a whopping $105 million on forming a new partnership with the developers of Replay and Splice, adding to its mobile editing efforts.
Whilst the team over at GoPro has remained rather quiet on its plans involving the added resources, a spokesperson told Forbes that new developers will be improving GoPro’s own video editing tools.
According to a statement from GoPro, merging Replay and Splice into the company will ‘accelerate GoPro’s ability to deliver ultra-convenient, yet powerful, mobile editing solutions to GoPro customers’.
Founder and CEO of GoPro, Nicholas Woodman, said:
“Splice, Replay and GoPro will combine to deliver what we believe will be the fastest and most enjoyable mobile editing experience”.
We believe the accessibility, speed and efficiency of mobile will make it the predominant editing platform of the future.”
The Replay app works by allowing users to combine a variety of clips into a single video, also able to add transition effects, background music and more. Meanwhile, Splice does much of the same, also offering advanced features ‘normally found on desktop editing applications’.
It’ll be interesting to see just how GoPro uses its new and improved team to take the GoPro editing experience a step further.
GoPro to Acquire Leading Mobile Editing Apps Splice and Replay to Simplify Mobile Editing and Sharing for GoPro and Smartphone Users
GoPro content solutions coming to billions of smartphone users
SAN MATEO, Calif., Feb. 29, 2016 /PRNewswire/ — GoPro, Inc. (NASDAQ:GPRO) today announced agreements to acquire two leading mobile video editing apps Replay and Splice. Merging Replay and Splice into GoPro’s mobile strategy accelerates GoPro’s ability to deliver ultra-convenient, yet powerful, mobile editing solutions to GoPro customers and billions of smartphone users.
Replay, developed by Stupeflix in Paris, France, is an award-winning app that allows users to quickly select video clips and photos and automatically combines them into a single video complete with transition effects, graphics, and synchronized music. Splice, developed by Vemory in Austin, Texas, is an award-winning mobile editor that allows users to manually create customized edits with advanced features normally found on desktop editing applications, but with the speed and efficiency of a mobile app interface.
“Splice, Replay and GoPro will combine to deliver what we believe will be the fastest and most enjoyable mobile editing experience,” said Nicholas Woodman, founder and CEO of GoPro. “We believe the accessibility, speed and efficiency of mobile will make it the predominant editing platform of the future.”
Both apps are currently available on iOS with Android releases planned for later this year. Both teams will maintain operations in their current locations, Paris and Austin.
Come comment on this article: GoPro buys Replay and Splice devs for $105 million
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