With major negotiations between the Detroit Three coming up in 2015, United Auto Workers president Dennis Williams has vowed to be more open before the union’s membership and the general public in his leadership.
Reuters reports Williams established a small social media department to help communicate with the 390,000 members during the upcoming negotiations:
I don’t have a Twitter account. I don’t have a Facebook or any of that. I’m not an expert on it, that’s why we hire experts.
The inspiration to create the department likely came after a recent meeting with UAW relations chief for General Motors, Cindy Estrada, who showed photos of workers using their smartphones or tablets in the break room. Williams wanted to make sure the union was able to talk to these workers in the venues the workers were likely to visit.
The union is no stranger to social media, having used the tools available in 2011 during its last round of negotiations under the leadership of now-former president Bob King.
Outside of the social network, Williams recently brought on-board Brian Rothenberg into the role of head of communications, with the aim of being more open to the press [including those of us at the TTAC Zaibatsu, we hope - CA]. Rothenberg was the executive director of non-profit liberal super PAC ProgressOhio, a group he founded in 2006.
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