BMW NA CEO Willisch Talks i3 With Lou Ann Hammond on Driving The Nation

Lou Ann Hammond of drivingthenation.com recently spent some time with BMW of North America's CEO Ludwig Willisch talking about the i3. One thing I found interesting is Willisch said that BMW has tradmarked all of the numbers from i3 through i9 for the use of future vehicles. I had always heard they had tradmarked i1 through i9, and didn't start at i3 as Willisch indicated. A simple trademark search reveals BMW does hold the trademark for all the names from i1 through i9. So either Ludwig made a simple mistake, or perhaps he slipped and let out the fact that BMW doesn't have any plans to ever produce an i1 or i2. This of course isn't earth-shattering news, I just found it interesting that he indicated that the reserved names start at the number 3. 

The other thing I enjoyed was all of the MINI-E and ActiveE footage in the video is of me driving my old cars. You see me plugging in at my restaurant, driving the MINI-E around in New York City and driving my ActiveE up my driveway at home. Willisch also talks about the dealers being excited about carrying the i brand. That's good news to hear because as with other manufacturers that introduce electric cars, BMW has struggled a bit so far to get the dealers up to speed with these new vehicles. They are definitely doing work behind the scenes to improve this, but there is still a lot to do to get their client advisers ready to embrace the i3. It's going to take some time, but I'm happy to report progress is definitely being made. Enjoy the clip!

Hat tip to InsideEVs.com for finding the video. 

BMW and Daimler Collaborate on Inductive Charging System For Future EVs

BMW's inductive charging system uses two electromagnetic coils. One attached under the vehicle and the other one is located underneath the car. BMW is using some retired ActiveE's for the test fleet.

Will the next generation BMW i3 have a wireless charging option? That appears very possible with the announcement that BMW is working with rival Daimler on developing an inductive charging system for their electric vehicles.

This follows a recent announcement from Toyota that the next generation plug in Prius would have wireless inductive charging available. Toyota is using technology from Massachusetts-based WiTricity for their system. It's unclear if BMW is also working with WiTricity or if they and Daimler are developing the system on their own.

The two things about inductive charging that have always made me question its viability are the charging losses incurred and the rate of charging. I'm just not willing to pay a 10% premium on my energy just so I don't have to take a couple seconds to plug in my car. Wireless charging will never be quite as efficient as conductive charging, but the technology does seem to be getting better. BMW claims the system they are developing is better than 90% efficient so that's good news. Personally I'd like to see it get closer to 95% efficient though, which would make the energy loss a little more palatable. The charging speed is another issue. The system BMW is working on is limited to 3.6kW which is only half the rate of speed the i3 can charge at. BMW has said that they are working on improving the charge rate to 7kW which would be a great improvement, but would that then lower the efficiency?

Inductive charging for public locations makes sense.

Public EVSE has cables stolen

The issues I noted above with inductive charging are based on home charging where the majority of EV charging occurs. However when you consider public charging, I definitely can see the advantages a wireless charging system would have. For example, you wouldn't have to touch a dirty connector that may have been left lying on the ground. Plugging your EV in on a public chargepoint in the rain or snow can be challenging at times and inductive charging could definitely improve the experience. Inductive charging could also cut down on charger vandalism, as some clever thieves here in the US are beginning to realize they can cut the cables off public EVSE's and sell the copper for a quick profit. Even if it is less efficient, it's likely a better method for public charging, all things considered. The charging rate would have to be faster than 3.6kW though, as larger battery EVs simply need faster charging than that. Take for instance a Tesla Model S. Charging inductively at 3.6kW a typical Model S will only gain around 8 to10 miles of range per hour when you factor in the charging losses and that just isn't good enough to be useful in many circumstances. The more efficient i3 will get around 12 miles per hour charging inductively at 3.6kW which is better, but still not nearly as good as the ~25 miles of range per hour achievable on a conductive public EVSE charging at 7kW.

An answer to a problem that doesn't exist?

One of my home EVSEs

Getting back to home charging I really think a lot of the angst over plugging in at home is generated by people that have never owned a plug in vehicle. When I talk to potential EV owners, they frequently ask me questions about charging. They want to know if it's inconvenient, if I'm always thinking about when I have to plug in or if I forget to do so. Honestly, plugging in your car at home is so simple that it becomes something you do without even thinking about it. It takes all of about 5 seconds, and as long as you position your home EVSE in a convenient location in your garage most people will never have any problems plugging in. If you talk to other plug in car owners the vast majority of them will say the same thing. I really don't see me spending a lot of money for a home based inductive charging system, especially if it charges slower and has greater charging losses than my existing conductive system. I really think this is something that non-EV owners believe they would need, but once they actually get a plug in car they realize it's not necessary. I'm still open to the possibility of home inductive charging, but it has to be fast, efficient, and not cost much more than the existing conductive home charging equipment does. In other words, I believe we are still some years away before I have a system like this in my garage.

Independence Is Empowering. Go EV Now and Claim Yours!

Today's date is July 4th 2014, and here in the US the 4th of July is a national day of celebration. The 4th of July is "Independence Day" and is a federal holiday which commemorates the adoption of the Declaration of Independence on July 4, 1776, declaring our independence from the Kingdom of Great Britain. This was of course a great moment in America's history, and one worthy of celebration.

However for me, this date has had a dual meaning over the past five years. I too celebrate the birth of our great nation 238 years ago, but I also have a little extra to celebrate since 2009, because that's when I began driving electric.

My beloved MINI-E and me in 2009. You always remember your first...EV!

Merriam Webster defines independent as follows: "Not subject to control by others; Not requiring or relying on something else," so it's clear why this calendar day has been designated Independence Day in the US. 

I define my personal transportation energy independence as driving an electric car that is powered by sunlight which is captured on my rooftop solar array. Yes, I have a grid tied array and use net metering so I still rely on the utility to provide power when my array isn't producing. However the net benefit is I can drive as much as I want and I'm paying very little for the energy to power my home and drive my car. I am completely isolated from the extreme fluctuations of the cost of gasoline, and I'm not at the mercy of the supply chain of oil. Ask anyone who lives the EV + PV life and they'll tell you it's certainly an empowering feeling, and part of why electrics are indeed the vehicle of the future. 

Me and my second electric vehicle, the BMW ActiveE in 2012

So far I'm averaging a little over 4 miles per kWh in my i3. My solar array produces an average of about 30kWh's every day of the year. That's enough energy to power my i3 about 130 miles. Compare that to a gas car that gets 30mpg, (which is much higher than what the average car delivers) and it would need 4.3 gallons of gas to drive 120 miles. At today's gas prices that would cost about $16.00. Gas prices constantly fluctuate, and are very sensitive to any governmental instability in one of the main Oil Producing and Exporting Countries, but eventually they always go up. Conversely the sun will always be free, and electricity rates from the local utility are mostly stable. Sure, there was an initial investment for the solar array, but with my savings I'll be cash positive in about 8 years and the array's lifespan is about 30 years. 

In 2014 I'm now plugging my BMW i3 into the sun!

Plug into the sun!

So come join me in the electric revolution! Declare your independence from oil and grab a plug instead! There are many ways to generate electricity; many are from clean, renewable sources and some you can even do yourself. You can never make your own gasoline, it will never be clean, and you'll always be dependent on others to provide it to you. There are many reasons to go electric, but energy independence may just be my personal favorite. Have a happy and safe Independence Day everyone!

Real World Range Test: BMW i3 vs BMW ActiveE

Now that BMW has begun to deliver some BEV i3s to the ActiveE Electronauts, some of those in the ActiveE trial lease program who haven't yet gotten their i3 have been asking how the i3 compares to the ActiveE. Questions on ride quality, acceleration, handling and charge rate have been asked, but the biggest concern is: How does the range compare? After all, with electric vehicles, range is paramount.

So I got together with Michael and Pamela Thwaite who just last week picked up their Ionic Silver i3 and we mapped out an 80 mile loop that would include roughly 50% highway and 50% secondary and tertiary roads. While everybody has different driving needs and patterns, it was our hope that this course would provide an evenly balanced mix of different driving conditions. That being said, this wasn't a carefully controlled scientific experiment. We didn't weigh ourselves to make sure both vehicles were carrying the same weight, we didn't calibrate our speedometers or record the barometric pressure so please don't bother commenting on why this was a flawed experiment because it wasn't perfectly controlled. We did make sure we had proper tire pressure, we took turns following and leading each other and we tried our best to maintain the same constant speeds. We drove in the default (Comfort Mode) driving mode and didn't use Eco Pro driving mode at all. We met on Saturday morning at my restaurant which has two ChargePoint EVSEs in the parking lot and after about two hours of charging we set out with Pamela driving their i3 and my wife, Meredith, driving my ActiveE. Michael and I were the co-pilots so we could live blog the event, post pictures on social media sites and make sure we stayed on course.

Both cars charging up for the challenge at my restaurant in Montclair, NJ.

With both cars fully charged, the ActiveE showed an estimated 86 miles of range, while the i3 predicted 98. Which will be more accurate?

It was a warm, cloudy day with temperatures in the 80's. We knew we would need the air conditioning so we agreed to both use it only when we were driving over 45mph and under that we would just open the windows. The first stop, about 20 miles in, was the headquarters of BMW of North America. We figured it was an appropriate destination and since it was a Saturday they wouldn't mind us parking in front of the main entrance for a photo op. We were pleased to find a life sized i3 decal applied to the glass of the front doors. BMW is evidently proud of their first all electric vehicle. At this point we had both used 19% of the available battery. I was surprised the i3 was holding its own, especially since that leg was about 75% highway. We did drive the speed limit on the Garden State Parkway though, and stuck to about 60mph. I'm sure if we drove faster the i3 would have used more battery than the ActiveE. Still, I really expected the ActiveE to jump out to an early lead since we were driving at highway speeds for most of the first leg.

At BMW HQ in Woodcliff Lake NJ - Note the i3 overlay on the doors

The next leg of the journey would be about 40 miles, with the first 30 miles or so on all secondary and tertiary roads and we would end up in Denville, NJ. Michael and I were trading texts during the way and for at least the first 20 to 25 miles of this leg (a total of 40 to 45 miles driven) we were still nearly dead even in battery state of charge with the ActiveE having a 1% advantage with battery state of charge.  On route to the Route 80 leg (which would be our highest speeds of the day and all uphill) we were driving on Route 23 at 50 to 55mph and the ActiveE started to gain an advantage of a few more percent.

Driving the back roads of Bergen county was a pleasure on a nice sunny Spring day

We took turns following and leading each other for the entire route.


Then came the blow that the i3 couldn't recover from. Driving on Route 80 upgrade at the 65 miles an hour speed limit for about 10 miles finally gave us the separation we expected. We were 60 miles in (59.8 exactly) and the ActiveE now had a 6% state of charge lead (46% to 40%) and a predicted range of 9 more miles (40 miles to 31 miles). This clearly reinforces what many of us imagined. The i3 is a warrior on low speed driving, but at faster highway speeds it's a bit out of its element and the range will be substantially compromised.  At highway speeds the weight of the car isn't nearly as important as its aerodynamics, the exact opposite of low speed driving where weight influences energy use much more. The lightweight i3 has a respectable Cd of .29, but it is tall and has a large frontal area which increases its CdA (the combination of drag coefficient and frontal drag area) making it less than ideal for cheating the wind resistance at highway speeds.

The final 20 miles were about 30% highway (this time down hill most of the way) and 70% secondary roads with about 4 miles of stop and go, traffic light to traffic light driving. We decided to make one last stop at an appropriate destination which happened to be along the way. We stopped at the Thomas Edison National Historic Park in West Orange. What would be more appropriate for an electric car challenge anyway?

After the quick stop we headed back to Nauna's and finished the day driving exactly 80 miles. The ActiveE won the range challenge by 6 miles. Here are the final statics:

2011 BMW ActiveE
Remaining SOC: 27%
Estimated miles remaining: 22
Trip efficiency: 4.1 miles per kWh
Total miles: 102

2014 BMW i3
Remaining SOC: 20%
Estimated miles remaining: 16
Trip efficiency: 5.4 miles per kWh
Total miles: 96




So adding the mileage driven to the remaining mileage the i3 ended up with 96 miles of range and the ActiveE with 102. The i3 actually came very close to predicting the actual range and was only off by 2 miles since it predicted 98 miles of range when it was fully charged that morning. My ActiveE actually beat its range prediction by 16 miles, but that is because my regular driving routing is mostly highway so the car has learned to predict the range based primarily on high speed highway driving. All in all the i3 fared about as well as I expected. It is an incredibly efficient electric vehicle and is in fact now the most efficient car sold in America. However the ActiveE has a battery that is nearly 50% larger (21.6kWh's to 32 kWh's) than the i3's battery and in the end battery size beat efficiency. If the i3 had just a couple more kWh's, I'd be writing a different ending. BMW has been billing the i3 as its "Megacity" car. That was even the codename during development and they weren't kidding. It is much better suited to live its life on congested city streets than it is roaming the high speed highways of the US and the Autobahns of its homeland. I would speculate the i3 will only go about 70 miles if driven all highway, and that's at the 65 mile speed limit. If you were to increase that to 70 or 75 miles than the range will likely drop to 60 to 65 miles. However if you were to drive on secondary roads at around 35 to 40mph, I suspect 100 to 110 miles would be easily attainable in moderate temperatures when you don't need the air conditioning or heater much. So if I were rating the range of the all electric BMW i3, I'd say 60 to 110 miles, conditions provided.

The Thwaite's i3 topping off after the range challenge

One last no-so-small detail. The i3 we used is brand new, while my ActiveE is 28 months old and has 20,100 miles on it. Based on my recorded data I believe its battery has lost between 8% and 9% capacity. If you factor that in, it's clear that while my two year old ActiveE has a slightly better range than a new i3, it had a substantially better range when it was new. Probably about 15% more, which actually coincides with the EPA range ratings for both vehicles.



Some more pictures of the day:

US i3 Orders Limited to Special "Launch Edition" Package For First Three Months

You want one of the first i3's in the US? You'll be getting the full leather Tera World interior as seen above and every option available besides the 20" wheels then. Welcome to the "Launch Edition i3"

Just yesterday, BMW i dealers received a bulletin that informed them they can officially begin to process customer orders and place them in the pipeline. Many customers have already left deposits at their local BMW dealerships even though it wasn't an official order yet, with the hope of being one of the first people to take delivery of this revolutionary vehicle. However they didn't have an official order place in the system, that was just to have a place in line reserved for them and to make sure they got one of the few allotted cars their dealer would get for 2014. So now that these reservations can be turned into official orders, everyone must be really happy, right?

Not so fast. In a move that will most certainly anger many of the enthusiastic people waiting patiently for their i3, BMW informed the dealers that the initial first three months of US i3 production will be restricted to a special "Launch Edition" i3. The Launch Edition i3 has the top of the line interior Tera World and every option available on the car besides the 20" Sport Wheels which you can add if you would like. (Options include: Metallic paint, Parking Package, Technology and Drivers Assist Package, DC Quick Charge Option, Heated Seats and the Harman Kardon Premium sound system). The only choice the customer gets is whether or not they want the range extender, the exterior paint color and if they want the 20" Sport wheels. So unless the people waiting in like with deposits are willing to take a fully loaded Launch Edition i3, they will have to wait an additional three months for production of the custom ordered i3's to begin. The Launch Edition i3 production will run from March to May so custom ordered i3 production will not begin until June.

As expected this isn't sitting well with a lot of folks who have had deposits and reservations for many months now. I've had over a dozen people reach out to me today to confirm whether or not this was true after being notified by their dealer. Some thought the dealer was just trying to jack up the price of their car by making them get options they didn't want and were seeking clarification from me. I wish I could tell them it wasn't the truth, but this is how it's being done. The unfortunate thing is many people have expiring leases and planned to make due for a few weeks until their i3 came in but now the gap is more like 3 or 4 months and they don't know what to do. Should they bite the bullet and get an additional ~$4,000 of options they didn't necessarily want or wait till July for the i3 spec'd the way they ordered?

Here is the cost breakdown of the Launch Edition i3:

Base:141A(BEV): $41,350.00
Color:B81: $550.00
Tera world:ZTW: $2700.00
Parking Package:ZPK: $1000.00
Tech+Driving Assist:ZTD: $2500.00
Heated Front Seats:494: $350.00
DC Fast Charging:4U7: $700.00
Harman/Kardon:674: $800.00
Destination: $925.00

Total: $50,875.

If you want the range extender just add $3,850, so a Launch Edition i3 REx will set you back $54,725.


The only exception to this is ordering process is for the current ActiveE drivers like me. As a "thank you" for participating the the ActiveE trial lease program, BMW is allowing us to order our cars "a la carte" in addition to giving us the heated seats and DC quick charge options for free. BMW is also creating some unique features that only our cars will have like interior, exterior and door sill badging, embroidered front trunk liner and BMW i floor mats. Plus we get priority ordering and the first batch of i3's that come to the US will include our cars and we should begin receiving them the end of April. BMW is calling our cars the "Electronaut Edition i3" and these only be purchased by current ActiveE drivers. The ironic thing is, I ordered my i3 REx with the Tera World interior and every option available including the 20" sport wheels. So even though I had the freedom to build my car the way I wanted to that the other early i3 buyers won't have, I'm still getting the car loaded just like the Launch Edition anyway.

I'm sure this will elicit some interesting comments below.

No Numeric State of Charge Display on the i3? Really?

One of the advantages of not being first to market in any industry is the fact that you get the opportunity to study the competition's product and see what worked and what didn't so you don't make the same mistakes. One example in the EV industry would be to look at how Nissan is having difficulty with early battery degradation in the LEAF, especially in hot weather climates. It seems clear a sophisticated active thermal management system greatly reduces these issues by keeping the cells from overheating and from remaining at very high temperatures for prolonged periods of time. Besides watching the competition, BMW also gained a lot of useful data and feedback from the MINI-E and ActiveE programs. This, in my opinion, should have greatly reduced the chance that BMW would make a major mistake with the i3.

The MINI-E SOC was front and center

After driving the i3 four separate times now, I am pretty convinced it provides the driving experience I was hoping for. It's very quick and instantly responsive, has very precise steering and extremely short braking distances. The regenerative braking is nice and strong, although it's slightly weaker than it was on the ActiveE. It definitely is the "hot hatch" I was hoping it would be. That being said, it's not perfect - and I didn't expect it would be, but I didn't expect BMW to make an obvious critical error that could have easily been avoided, which I believe they did by omitting the state of charge display.
 

The ActiveE SOC & Battery Temp

Both the MINI-E and ActiveE  had a numeric SOC display and honestly that is all I ever use when I'm driving. I don't care what the estimated range indicator says. No matter how precise it is, it doesn't know how fast I'll be driving, if I am carrying three passengers with cargo or driving alone, if I'm going to be driving up a mountain or on flat ground. All these factors will influence how far the car will take you on any particular trip. The state of charge indicator is crucial for me and I believe I'll feel lost for a while driving an electric car without it. Sure, I'll get used to the bar graph on the drivers display screen, and I can kind of figure out the approximate state of charge, but that's unacceptable as far as I'm concerned. Let me see my state of charge and I know how far I can go. I'm not saying BMW should eliminate the other information they want to show, like the bar graph and estimated range. Go ahead and display that on the main drivers screen if you like, but give me the SOC somewhere so I can look at it if I want to. The car has the information available, why not include it on a screen somewhere, I don't mind if I have to look in the iDrive to find it.

What's the state of charge? 54%? 56%? I guess it's somewhere around there but I want to know precisely. Every percentage point counts some days in an EV when you are stretching the range. I want to see the SOC displayed in a simple numeric value somewhere.

BMW had a special event private at the LA Auto Show for ActiveE drivers only. I believe most people felt as enthusiastic about the i3 driving experience as I did, yet a lot of the conversations were about the lack of a state of charge gauge and how baffled many of us were about this. When the time came for a Q&A session it didn't take long for it to be asked and BMW tried their best to explain that the i3's range predictor will be so accurate that a proper SOC gauge isn't needed. That didn't sit well with the ActiveE drivers and the protest continued until the managers said they hear our displeasure and promise to revisit this, opening the possibility to adding the state of charge display before the US launch - or possibly just to quiet us down a bit and move on the the next topic!

There it is! 85.5% state of charge - only US customers don't get to see it!

One thing I found interesting is that on the European i3's, at least the one's with the range extender option, there is a state of charge display. A BMW i3 forum member sent me the above picture as proof. However here in the US that screen isn't available since unlike in Europe, US customers will not have the ability to manually turn on the range extender once the state of charge dips below 75%. The inability to do so does make the range extender less useful, however how much less useful is a story for another day once I've had the opportunity to properly test drive an i3 REx with a depleted battery in range extender mode. The point is, the car knows its state of charge and can display it for European REx customers, so why not just make the display standard on all i3's and make everybody happy?

Will this prevent me from buying an i3? No. Will it make the driving experience much worse? Probably not. What bothers me more than anything else is this is something the MINI-E and ActiveE were overwhelmingly in favor of and I don't know how BMW missed it. The point of the MINI-E and ActiveE trials were to find out things like this so the i3 and future BMW electrics would be the best they could be. I hate to really harp on this so much but I'm really disappointed this was somehow overlooked. It's not a little oversight, it's a major omission to me because it's something their pool of beta testers appreciated and wanted on their future EV's. When the Nissan Leaf launched back in 2010 it didn't have a state of charge gauge and the LEAF owners were very disappointed. So much so that they complained continuously until Nissan added the state of charge gauge two years later. How did BMW not miss this? It's really baffling.

Live From The LA Auto Show

I just arrived in LA for the 2013 Los Angeles Auto Show. In addition to their usual area inside the show floor, BMW has an additional pavilion set up outside, across the street from the Convention Center in one of the parking lots of the Staples Center. This has been set up to allow people to test drive the i3.

The i3s are starting to arrive today

Even though there will be about seventy i3s there for test drives, members of the press had to schedule their time with the car because BMW expects a strong demand for test drives as this is the first time the i3 has been available to the media in the US.  I have a test drive scheduled for tomorrow morning, the opening day of the press activities. This i3 test drive pavilion will be open to the general public starting this Friday. 

I'll also have another chance to test drive one on Thursday. BMW has set up a private event for ActiveE lessees. We will be able to drive an i3, ask program managers questions and we will hopefully learn if BMW is going to offer those of us who have been participating in the trial lease program any kind of special deal or preferred ordering should we want to go directly from our ActiveE into an i3. I'll have a full report on the i3 driving experience in a couple of days, once I get back home. If there are any particular details or pictures you'd like me to get just leave them in the comment section and I'll do my best.

The BMW i pavilion is set up in the Staples Center parking lot across the street from the LA Convention Center. This is where the i3s will be staged for the test drives.

How Long Will it Take To Charge an i3?

The i3 will charge in about 3 hours on a standard level 2 supply.

Since installing public charging stations at my restaurant in Montclair NJ, I have conversations with EV-interested folks nearly every day. One of the most popular questions they seem to always ask is how long does an electric car take to charge?

I wish I could just give a quick answer, but it's just not that easy. Nearly every EV takes a different amount of time to charge since they have different size batteries and the also have different charging rates. Then you throw in three different levels of charging (120V, 240V & 480V DC quick charge) and there isn't even a single answer for every car. For instance if I said the i3 takes about 3 hours to charge I'd be correct. However I could also say it will charge to 80% in under a half hour (DC QC) as I could say it takes about 15 hours (simple 120V household outlet) to charge and I'd still be correct. So I try to quickly explain the different methods of charging and the fact that every car is different without totally confusing the person or making it sound so complicated that they are are turned off by it all. After all, getting gas may be expensive but let's face it, it's very easy to understand!

The size of the battery, the onboard charger and the supply provided will all work together to determine how long your EV will take to charge. The vast majority of the time most EV owners will charge their car they will do so on a 240V electric supply, so I'll focus on that here. One advantage "little battery" EV's like the i3 have is since they have a small battery, they will charge relatively quickly, provided they have robust onboard charging capabilities. The i3's standard 7.7kW charger will fully charge the battery in under three hours which is pretty good compared to the other EV's on the market. Only Tesla (9.6kW charging standard) and Renault (43kW Chameleon charger) offer an EV with a faster level 2 charging rate than the i3.

Miles Per Hour:

One way to condense the conversation about charging time is to simply say how many miles of range per hour of charging you get. The i3's small battery (18.8kWh usable) combined with its relatively fast onboard charger will allow you to gain about 30 miles of range for every hour you are plugged into a 240v 32 amp supply. This will be something I really welcome. My MINI-E could accept up to 12kW's and I would get about 30 miles per hour of charging. However after a recent BMW software tweak my ActiveE only gets about 15 miles of range per hour and it feels painfully slow, especially when I need to charge to get somewhere. I am
so looking forward to getting back to charging at 30 miles per hour when I get my i3. Being able to charge quickly on a standard level 2 supply is really helpful and once you've been able to do so you don't want to go to a slower charging rate. The car becomes imminently more usable when you can charge it quickly so I'm glad BMW is offering a pretty robust onboard charger. Now of course I wish it was a 9.6kW charger like Tesla uses, but that's just the part of me that is never satisfied speaking. In reality 7.7kW's is fine for a car with a 22kWh battery. It will charge twice as fast as my ActiveE and deliver about the same range, and that will really make the car much more versatile.

Customer Reactions From The First US BMW i3 Test Rides

The i3 used for ride-alongs at the San Diego National Plug in Day event. Photos courtesy Chris Llana

This weekend there were over about 100 National Plug In Day events held around the US. I was at the North Jersey event held at the Liberty Science Center in Jersey City, New Jersey. I was there with my new ActiveE and we had a total of about 25 electric vehicles in attendance. By all means it was a great day and we helped spread the word about how great plug in cars really are. However across the country at the San Diego Plug in Day event something special was happening. BMW had an i3 there, and for the first time in the US they were taking customers on test rides.

No one was allowed to actually drive the car, as it is a pre-production i3 and only BMW employees are allowed to actually drive it, but the driver was definitely giving the passengers a taste of what the i3 is capable of. He wasn't just rolling around a parking lot at 15 mph like many EV ride-alongs do, they went for a real drive on the streets and the driver was punching the accelerator to show off the power as well as the cars grip on the road. Since I wasn't there, I reached out to three people, Peder Norby, Grant Kluzak and Chris Llana, that were there and had the opportunity to go for a test drive to get their impressions.  

Peder and Grant are very experienced electric vehicle drivers. Chris doesn't yet own an electric car, but has been closely following the electric vehicles currently on the market and intends to buy one soon.

First up is Grant Kluzak. Grant drives a Toyota RAV4 EV and his wife Kristine drives an ActiveE and here's what he had to say:

"At the San Diego National Plug-in day event I had the opportunity to ride as a passenger in a pre-production model of the BMW i3. Since my wife is the primary driver of our BMW Active E, I am somewhat of a professional passenger in an electric BMW. I had a slight hang-up on the overall look of the i3, however after the ride, I now think the look fits the vehicles behavior. It's not an SUV and it’s not a traditional BMW sports car. It is truly a cross-over. You do not feel as low to the ground, or sporty as you do in the Active E. 

It appears to handle nearly as well as an Active E, possibly even accelerating faster. One truly amazing feature is the incredibly tight turning radius which will be very handy in tight parking lots or small city streets. The driver told us that the regenerative braking feel is nearly the same as the Active E and that he finds himself one pedal driving most of the time. I’m excited about this because I drive a Toyota RAV4 EV and find the regenerative braking is too light compared to the Active E. The interior cabin was comfortable and supportive as we would expect from BMW. There is an interior finish on parts of the dash and doors that looks and feels like felt. We were told that it is made from recycled carbon fibers. I really liked the look of this new material and was glad to hear it is made from recycled material. 

Riding in the back seat behind the driver was comfortable for me a six foot two large man. That is not something I can say about the Active E and the i3 was much easier to get into with it’s “suicide” doors in back. There are plenty of cup holders, two in the back and one fixed and one movable between four different locations up front. The BMW engineer I talked too found it amazing that Americans were so fixated on the cup holders in our cars. Apparently there was much debate between the US and Germany on the number and location of the cup holders. I think they got it right with one per passenger. Yes, it’s a four seat vehicle. Having loosely followed the development of the i3, I was under-impressed with the slight glimpses we saw of the vehicle along the way. I did not think it would be a good follow on to the Active E. Having now ridden in an i3 and getting to see and feel the ride comfort, I can’t wait to get behind the wheel and test drive one. I think it has great potential as being the vehicle we will replace our Active E with."

Photo courtesy Peder Norby

Next it's Chris Llana. Chris has been a longtime follower and commenter on my blogs and he even helped me out with photo-shopping for my April Fools post here this year.

"I attended the National Plug In Day event in San Diego on Saturday.  There were about 110 privately-owned plug-in cars there, of all sorts, as well as more than a dozen plug-in cars available for drives and rides (the Model S and the BMW i3 were passenger rides only).  There were seven ActiveEs there (and almost 40 LEAFs).  

 I arrived early and headed right for the i3.  Not a lot of people there at that time, but lots of enthusiasm.  I ran into Peder Norby there; there were at least a couple of other ActiveE drivers inspecting the i3.  The car looked better in person than in photos, Tom, as you have mentioned before.  The interior, in particular, was much nicer than the photos let on.  The driver's position was very comfortable, with ample head and legroom for my more than 6'2" height; the steering wheel was very nice, and placed to perfection.  Visibility was great.   

  The back seat was the big surprise -- very usable by full-size adults, and the front seats did not have to be moved forward to give room for the backseaters' legs.  At one point, both Peder and I were in the back seat -- both of us commented about how comfortable it was, for short runs at least.  Peder is about as tall as me, and not a small man.  We pretty much filled all of the available space, with no extra headroom, but that means most adults will find the back seat more than adequate.  

  I was in the i3 for the first ride of the day (in the front passenger seat), along with two others in the back seat (including one ActiveE driver).  A BMW engineer was driving.  The drive was out on the streets surrounding the parking lot where the event was held -- city speeds, no highway travel.  The acceleration from a stop was impressive, even with four people in the car!  I can only imagine what it would be like with just the driver in the car (and 500 fewer pounds).  With the windows open, the car under hard acceleration sounded like a muted jet engine spooling up -- very cool sound!  The ActiveE driver in the back seat said it was quieter than the ActiveE, and after one spirited take-off, told the driver he had just sold a car!  All in all, I was very impressed!"

Lastly, it's Peder Norby weighing in and he's a real EV pro. Like me Peder has been BMW's e-mobility trial lease programs since 2009. Peder had a MINI-E and now has an ActiveE as well as a Honda Fit EV and has racked up nearly 70,000 all electric miles. Here's what Peder wrote on our i3 group's Facebook wall:

There was plenty of room for Peder and Shawn in the backseat

"I think Shawn is 6'2" and I am 6'3" We thought we would put the two biggest guys in the back. Warning do not try this in an ActiveE! I would never think of trying to shoehorn myself back there.

Lots of room in the i3 for a small car. With the drivers seat fully back there is 4 inches between the seat and the back seat as compared to the ActiveE where the seat touches the back seat. Width wise up front I would say larger than the Active E but not quite as wide a as a 3 series. The space in the rear of the seats is very good, with the seats folded down there is a lot of room. Similar or greater to the Honda Fit EV. The Fit EV is a touch wider but not as deep.

Sitting in the back was very comfortable and we had a 6'0" driver in his comfortable driving position in front of me. I was just fine and not cramped.

Test drive was great, MUCH faster than a Mini-E which is MUCH faster than an ActiveE, and it all comes from the rear so much better control. The driver punched from the lights and it was very impressive even more so than the Mini-E.

Best impressions are:

That the car looks much much better in person, It is very planted on the road at speeds just like the ActiveE and unlike the Honda Fit EV (I love the Fit EV but its a bit of a tinny dancer on the highways. The car for me seemed even quieter than the ActiveE. The interior on the test car was the highest class and it was indeed higher in quality than the ActiveE,

Insights, The rep said that if dealers are taking list it's not official from BMW but unique to the dealer. He also said that BMW will be reaching out to the Electronauts and that they will be in the first group to get the cars. The driver of the i3 said he has lots of seat time in both the i3 and the ActiveE. He described the range on the freeway of both cars as similar and range in the city of the i3 as superior to the ActiveE.

One very interesting conversational detail was that the braking distance in the i3 is among the best of the BMW cars including the M cars. They are validating the stopping distance currently but that it is going to be a big surprise to a lot of people. That bodes very well for performance and for safety

We made some circles in the parking lot and I have never been in car with that tight of a turning radius. The carbon fiber roof is awesome, many areas where you can see the carbon fiber such as the sills and when you open the rear hatch. BMW left a lot exposed and that is good. Love the rear lights.

Very Impressed." 

Peder also maintains a blog about his electric driving experiences and wrote a post on the i3 driving event. You can read the whole post here. So I'd say so far so good. The people at the event that had the chance to go for a ride all seem generally impressed. I suspect it won't be long before BMW gets a lot of production i3's delivered here to the States and opens up actual driving events, that will be the real test.

i3 To Cost $34,500??

Autoblog posted a story today claiming the i3 will have a beginning price of $34,500! If true that would mean the effective price would be $27,000 in the US after the $7,500 federal tax credit and would most certainly propel the i3 into instant sales success immediately upon its launch. The article also claims the range extender option (REx) will cost about $2,000, which is exactly half of what has been speculated thus far.

However, don't write your deposit check yet. While I'll be as happy as anybody if BMW somehow manages to deliver this groundbreaking vehicle at such a low cost, I just don't believe it's true. BMW hasn't said much about pricing, but what they have said seems to indicate a higher price point, one in the mid $40,000 range. It would certainly be a coup if they can deliver on this, but I'm not holding my breath. The article is suspect to me in the first place because it claims the range extender to be used in the i3 was first used in the ActiveE. I have over 50,000 miles on my ActiveE. I wish somebody told me earlier it had a range extender, I cold have used it on more than  a few occasions!

BMW i3 Interior Pictures Captured

Super-thin seats of the i3. They'll save weight but will they be comfortable and supportive?

There have been dozens of i3 spy photos captured over the past couple years since BMW has been field testing mule i3's in hot and cold weather climates. Until last week the cars have been camouflaged with a blue swirly cover that effectively disguises the body lines beneath it. However they have all been exterior pictures. Nobody has really been able to capture any interior pictures at all, until now.

An Autokarma follower happened upon a parked i3 on the streets of Leipzig, Germany which didn't have its interior completely covered so he snapped some shots with his cell phone. Although much of it was covered, the seats are completely visible and we get to see them for the first time. They are surprisingly thin, no doubt to save weight. The picture of the rear seats is kind of dark but what you can take from it is there will be plenty of rear leg room which is uncommon in a car of this size and much more than there is in a BMW 1 series like my ActiveE. In fact, I'd say it looks like there is at least as much room in the rear seating area than there is in a 3-Series. This would confirm what BMW NA electric vehicle program manager Jacob Harb said at last years LA Auto Show, that the i3 would have about as much interior passenger room as a 3-Series even though the exterior dimensions are much smaller.

The rear seats will have plenty of legroom

Now that BMW has pretty much shown the whole exterior and are leaving pre-production i3's on the streets of Germany it can't be long in my opinion before we get to see the whole car. I had previously assumed BMW would hold off to the Frankfurt Auto Show to reveal the production i3, but recent reports have claimed it will be much sooner than that and I'm beginning to believe that will be the case. All the better!

Practically uncovered i3's now roam the streets in Germany. BMW is still obscuring the funky look of the rear window though.

The video above is brief but you can see the interior a bit and even an armrest which people have asked about. It was shot by Joachim Kerscher in Sittenbach, Germany. He just happened to see the car drive by his house so he drove around looking for it and found it parked here.