National Drive Electric Week a Smashing Success!

Back on October 16th 2011, I celebrated the first National Plug in Day at the only event being held within driving range of my MINI-E. That was held in New York City and was one of 29 events held nationally. Last year National Plug in Day was expanded to a weekend (even though we still called it "plug in day") because there was such interest we wanted to have more opportunities to hold events. There ended up being a little over 100 different events and it was indeed so successful, that for this year and moving forward it will be called National Drive Electric Week, and we'll dedicate an entire week to host events.

My MINI-E on display at the very first National Plug in Day back in 2011

This year there were an amazing 152 events taking place in 5 countries, 39 US states and 6 Canadian Provinces. There were 150 different cities in which owners of over 3,000 electric vehicles registered to display their cars and share their electric driving experience with the public. The Cupertino California event set a Guinness World Record with a parade of 507 electric vehicles!

I was the city captain and host of the Montclair, New Jersey event which I held in the parking lot of my restaurant. We had 32 electric vehicles show up and a lot of people stopped by to ask questions and check out the cars. We even had a couple owners allow some people to test drive their car and give the person a chance to experience electric drive first hand.

Mercedes Benz of North America brought a new B-Class Electric Drive for display

Mercedes Benz of North America brought one of their newly released B-Class Electric Drives and had a representative there to answer questions about the car. I noticed it got a fair amount of attention throughout the afternoon as most people didn't even know Mercedes was selling an electric car. However the real highlight of the day was when two BMW i8's pulled up. It was actually the first time in the US that two i8's were together in public other than the initial press drive event a few months ago. Not only did we have the cars, but driving them were the two of the top BMW i executives in North America! Jacob Harb, head of EV Operations and Strategy for BMW North America pulled up in the white i8 and Jose Guerrero, Chief Product Manager for the i3 & i8 arrived in the Ionic Silver one. They both talked to the crowd, answered questions and Jose opened up a couple cases of BMW i pens and key chains and handed them out. It was a great showing by BMW and was really appreciated by everyone.

Why settle for one i8 when you can have two?  :)

The i8 is an awesome vehicle, but I'm perfectly content with my i3. I do however, want the Frozen Blue seat belts from the i8 for my i3. They would go perfectly with my Tera World interior so if anyone at BMW was wondering what to send me for Christmas... just sayin' : )

Of course I had to get some seat time in the i8. I actually got to drive an i8 last month but the i8s at the event were not available to test drive. I want these Frozen Blue seat belts transplanted into my i3!

It's really great to see how far electric vehicles have come in the past five years. Back in 2011 when I attended the first National Plug in Day I couldn't have imagined that in three short years we would be where we are now. In 2011 the electric cars we had on display were a Tesla Roadster, a Nissan Leaf, a Chevy Volt and my MINI-E which wasn't even available to the general public. At my event this year we had: a Tesla Roadster, Tesla Model Ss, Nissan LEAFs, Chevy Volts, a Honda Fit EV, BMW i3s, BMW i8s, a Mercedes B-Class ED, a smart electric drive, a Ford Focus EV and a Toyota RAV4 EV. There is still a long way to go for mass electric vehicle adoption but we are well on the way. Manufacturers are bringing cars to market and EV charging infrastructure is improving. Infrastructure deployment may not be going as fast as many electric vehicle supporters would like, but it is indeed happening.

The owner of this Honda fit offered test drives for those interested. Much appreciated!

2015 promises to be even better with more electric choices coming to market. Volkswagen will release an electric version of their popular Golf, Audi will introduce the A3 e-tron and Mitsubishi will bring their extremely popular Outlander plug in hybrid to the US in the spring. The Outlander PHEV has been a smashing success in Europe and Mitsubishi can't even make them fast enough. In some markets it has even eclipsed the Nissan LEAF to become the top selling plug in vehicle. Yes, the electric revolution is indeed underway. I want to thank everybody who attended this year's event and hope to see you all again next year!

BMW NA CEO Willisch Talks i3 With Lou Ann Hammond on Driving The Nation

Lou Ann Hammond of drivingthenation.com recently spent some time with BMW of North America's CEO Ludwig Willisch talking about the i3. One thing I found interesting is Willisch said that BMW has tradmarked all of the numbers from i3 through i9 for the use of future vehicles. I had always heard they had tradmarked i1 through i9, and didn't start at i3 as Willisch indicated. A simple trademark search reveals BMW does hold the trademark for all the names from i1 through i9. So either Ludwig made a simple mistake, or perhaps he slipped and let out the fact that BMW doesn't have any plans to ever produce an i1 or i2. This of course isn't earth-shattering news, I just found it interesting that he indicated that the reserved names start at the number 3. 

The other thing I enjoyed was all of the MINI-E and ActiveE footage in the video is of me driving my old cars. You see me plugging in at my restaurant, driving the MINI-E around in New York City and driving my ActiveE up my driveway at home. Willisch also talks about the dealers being excited about carrying the i brand. That's good news to hear because as with other manufacturers that introduce electric cars, BMW has struggled a bit so far to get the dealers up to speed with these new vehicles. They are definitely doing work behind the scenes to improve this, but there is still a lot to do to get their client advisers ready to embrace the i3. It's going to take some time, but I'm happy to report progress is definitely being made. Enjoy the clip!

Hat tip to InsideEVs.com for finding the video. 

This City Car is at Home in the Country

If you listen to BMW marketing, they'll have you convinced that the only place to really experience the full benefits of the i3 is to drive it in a city environment. Pretty much every description they offer for the i3 includes how it's a car made for the Megacities of the world. Take this from the BMW i website for instance: "Electric and electrifying – the BMW i3 redefines mobililty(sic): with its visionary design and innovative BMW eDrive transmission it’s the sustainably designed vehicle for everyday urban use."

I'm definitely not saying the i3 isn't perfectly capable of negotiating the urban jungle on a daily basis. In fact, city driving is where the i3 is most efficient. Driving streetlight to streetlight, using the regenerative braking to recapture much of the energy used, since you rarely drive for long without needing to slow down, is the type of driving that will allow for better overall range.  Aside from this efficiency advantage and the fact that you usually don't need drive so far (making the limited range less of a concern) and perhaps the ease of parking the i3's tiny frame on city streets, there isn't any other advantage to driving it in the city. I've now been driving electric for over five years and have piled up about 150,000 electric miles on my MINI-E, ActiveE and i3. The crazy thing is, I live in a very rural part of New Jersey where cows and horses are part of everyday life and the bright lights of New York City are over 50 miles away. Like my previous EVs, my i3 has adjusted well to life in the country, even if this isn't the life BMW had envisioned for its carbon fiber halo car.

My MINI-E was a city country car too!

However I'm not satisfied just saying it can do fine in the country and suburbs. I believe it is indeed better suited for a life outside the city limits, so please allow me to defend that statement.

For starters, the vast majority of people who live in the suburbs and in rural areas live in private residences and the exact opposite is true for those who live in cities. Living in a private residence gives you control over your electrical supply and parking arrangements, which as you know is pretty important if you drive an electric car. You simply hang a 240v EVSE in your garage or carport and your refueling issues are mostly solved. The vast majority of electric vehicle charging occurs at home, and having the ability to install a home based EVSE where you live really simplifies things. Conversely if you live in an apartment or condo in the city, establishing a location to park and charge your car can be an enormous challenge. I have had dozens of people who live in New York City reach out to me through this blog asking for help in securing a charging location because they wanted to buy an EV. It's not impossible, but it requires a lot of work and in many cases a lot of money and persistence. Some parking garages have allowed customers to install a private EVSE and separate meter so they can pay for the electric it uses. This usually costs a couple thousand dollars and requires a lot of legwork. Other garages have allowed the person to plug into an existing 120v outlet and pay a small monthly fee for the energy which is the best solution if 120v charging will offer enough energy for the persons driving needs. In any case, it's a lot harder to recharge your car if you live in the city.

Then there is the driving experience. Of course the car drives the same in any environment, however I contend you simply cannot possibly enjoy the full benefits of an electric car while driving it in the city. I can still remember a few years ago when I was driving my MINI-E home from work one night. I own a restaurant so some nights I drive home late at night after closing and the roads by my house are desolate. This particular summer night I had the windows open and the radio was not turned up too loud. I remember hearing a squeaking sound and thinking there was a problem with the radio so I lowered it a bit but when I did the noise got louder. It was then that I realized the noise was crickets. The car was so quiet, I could hear crickets as I drove along at night as clearly as if they were sitting inside the car with me. I promptly turned the radio completely off and finished my drive home to the chorus of crickets. Five years later I still roll down the windows and turn off the radio on some summer nights, and allow the crickets to serenade me on my way home. It's about as peaceful and relaxing as anything I can imagine, and I arrive home calm, relaxed and ready for bed. Open the windows of your car in New York City at any time, day or night and you'll hear horns beeping, people yelling, sirens blaring and car engines racing. You simply cannot appreciate the quietness of an electric car in the city as much as you can in the country because there are so many other loud noises occurring constantly around you that are overwhelming your peaceful retreat to silence. In the country, crickets are about as loud as it gets.

Finally there's the energy savings. City dwellers don't drive much because everything is close so they won't realize the fuel savings as much as those who need to drive farther. I said above that I have driven 150,000 miles in the past five years with my EVs. If I had done that with a car that averaged 30 miles per gallon (which is much more efficient than the average car), I would have spent around $18,500 for gasoline. Instead my electric cars used only about $8,000 in electricity so I've pocketed about $10,500 in fuel savings. A typical person who lives in the city would have driven much less than I have and their energy savings would also be much less accordingly. In fact, most people I know who live in the city don't even own a car, as it is too expensive and just not necessary because of the extensive public transportation system.

So all that's left to discuss is the range. I suppose the main reason BMW and other manufacturers have pointed to EVs as being better suited for urban environments is because they have limited range and require longer refueling time than their internal combustion counterparts. This is a valid point and one that will prevent many people who live in rural areas where destinations tend to be farther apart from considering an EV. I'm certainly not saying that everybody today is ready to go electric or that the current electric offerings would suit the needs of everybody, but I do believe the vast majority of people could definitely integrate one into their life if they want to. The "if they wanted to" is the operative term here because going electric does require some degree of planning and range awareness. You can't just hop in the car and drive without knowing roughly how far you'll be going and the location of possible charge points just in case you need them. That is, unless you have an EV with an extraordinary range (ala Model S) or one with a range extender like my i3 REx has. By setting up charging stations in various locations along the routes that I frequently drive, I've effectively built out my own private network, but I understand the average person will not be willing or able to do that. Having the range extender there "just in case" has completely removed any concern about whether or not I can make any destination and offers that secondary level of support that many considering an electric vehicle are seeking. My previous electric cars were definitely fine for me and my life in the country. The range extender on the i3 only makes it that much better and will allow others in rural areas who may not have been as "adventurous" as I was to go electric. With long range pure EVs like the Tesla Model S and smaller battery, range-extended options like the i3 REx, the electric "Country Car" has definitely arrived.

Independence Is Empowering. Go EV Now and Claim Yours!

Today's date is July 4th 2014, and here in the US the 4th of July is a national day of celebration. The 4th of July is "Independence Day" and is a federal holiday which commemorates the adoption of the Declaration of Independence on July 4, 1776, declaring our independence from the Kingdom of Great Britain. This was of course a great moment in America's history, and one worthy of celebration.

However for me, this date has had a dual meaning over the past five years. I too celebrate the birth of our great nation 238 years ago, but I also have a little extra to celebrate since 2009, because that's when I began driving electric.

My beloved MINI-E and me in 2009. You always remember your first...EV!

Merriam Webster defines independent as follows: "Not subject to control by others; Not requiring or relying on something else," so it's clear why this calendar day has been designated Independence Day in the US. 

I define my personal transportation energy independence as driving an electric car that is powered by sunlight which is captured on my rooftop solar array. Yes, I have a grid tied array and use net metering so I still rely on the utility to provide power when my array isn't producing. However the net benefit is I can drive as much as I want and I'm paying very little for the energy to power my home and drive my car. I am completely isolated from the extreme fluctuations of the cost of gasoline, and I'm not at the mercy of the supply chain of oil. Ask anyone who lives the EV + PV life and they'll tell you it's certainly an empowering feeling, and part of why electrics are indeed the vehicle of the future. 

Me and my second electric vehicle, the BMW ActiveE in 2012

So far I'm averaging a little over 4 miles per kWh in my i3. My solar array produces an average of about 30kWh's every day of the year. That's enough energy to power my i3 about 130 miles. Compare that to a gas car that gets 30mpg, (which is much higher than what the average car delivers) and it would need 4.3 gallons of gas to drive 120 miles. At today's gas prices that would cost about $16.00. Gas prices constantly fluctuate, and are very sensitive to any governmental instability in one of the main Oil Producing and Exporting Countries, but eventually they always go up. Conversely the sun will always be free, and electricity rates from the local utility are mostly stable. Sure, there was an initial investment for the solar array, but with my savings I'll be cash positive in about 8 years and the array's lifespan is about 30 years. 

In 2014 I'm now plugging my BMW i3 into the sun!

Plug into the sun!

So come join me in the electric revolution! Declare your independence from oil and grab a plug instead! There are many ways to generate electricity; many are from clean, renewable sources and some you can even do yourself. You can never make your own gasoline, it will never be clean, and you'll always be dependent on others to provide it to you. There are many reasons to go electric, but energy independence may just be my personal favorite. Have a happy and safe Independence Day everyone!

Will an Optional "High Power" Battery For the i3 Be Available Soon?

I was tipped off by an anonymous follower here that the Spanish i3 online configurer has a not-yet-available option called "Bateria de mayor potencia" which Google Translate will tell you means "battery more powerful" in English. There isn't a picture for the option and you can't order it - yet. I checked the other BMW models on the site to make sure this wasn't just some kind of phantom option or mistake that was listed on all the BMW cars on the site and it isn't. It was in fact only listed on the i3 options page.

An inside look of  i3 Battery module

So I reached out to a contact I have in Spain that is well connected in the electric vehicle community there to look into this and see what they can uncover. Could the Spanish BMW site have inadvertently tipped us off as to what will soon be available? Maybe this is as innocuous as an optional, more powerful 12v battery? However I've never heard of an optional 12v battery being offered in any i3 market yet and I'm not sure why would they would need it? The 12v battery doesn't need to do very much on the i3 the first place. The car is already equipped with a cold weather package in cold-climate markets and there is no mention of a more powerful battery in that package. I would think if BMW thought the standard 12v battery was insufficient they would have just made all the cars standard with the more powerful one in the first place.

i3 Battery pack

There have been rumors that BMW is already field testing higher density batteries and that they will be available in the not-too-distant future. BMW has always maintained that the i3's battery pack is easily replaceable and that it's likely down the road when a customer determines it's time to replace their pack the replacement pack will be more robust, allowing for a greater range than the original battery did when it was new. Could that be available sooner than we anticipated?

Battery tech is constantly evolving. Tesla for example is rumored to be replacing the current batteries they use with higher density cells in the very near future and will soon open the Gigafactory(s) to manufacture them. Over in the BMW ActiveE Facebook group we recently had a fellow ActiveE driver say he had the opportunity to ride in a test MINI-E at BMW's Technology Center that was fitted with BMW's next generation of batteries and the car had about a 200 mile range. This cannot be confirmed but I have no reason to doubt his claim.

So this may be nothing, a simple mistake or misunderstanding on the BMW i3s Spanish website. Or maybe not...

No Numeric State of Charge Display on the i3? Really?

One of the advantages of not being first to market in any industry is the fact that you get the opportunity to study the competition's product and see what worked and what didn't so you don't make the same mistakes. One example in the EV industry would be to look at how Nissan is having difficulty with early battery degradation in the LEAF, especially in hot weather climates. It seems clear a sophisticated active thermal management system greatly reduces these issues by keeping the cells from overheating and from remaining at very high temperatures for prolonged periods of time. Besides watching the competition, BMW also gained a lot of useful data and feedback from the MINI-E and ActiveE programs. This, in my opinion, should have greatly reduced the chance that BMW would make a major mistake with the i3.

The MINI-E SOC was front and center

After driving the i3 four separate times now, I am pretty convinced it provides the driving experience I was hoping for. It's very quick and instantly responsive, has very precise steering and extremely short braking distances. The regenerative braking is nice and strong, although it's slightly weaker than it was on the ActiveE. It definitely is the "hot hatch" I was hoping it would be. That being said, it's not perfect - and I didn't expect it would be, but I didn't expect BMW to make an obvious critical error that could have easily been avoided, which I believe they did by omitting the state of charge display.
 

The ActiveE SOC & Battery Temp

Both the MINI-E and ActiveE  had a numeric SOC display and honestly that is all I ever use when I'm driving. I don't care what the estimated range indicator says. No matter how precise it is, it doesn't know how fast I'll be driving, if I am carrying three passengers with cargo or driving alone, if I'm going to be driving up a mountain or on flat ground. All these factors will influence how far the car will take you on any particular trip. The state of charge indicator is crucial for me and I believe I'll feel lost for a while driving an electric car without it. Sure, I'll get used to the bar graph on the drivers display screen, and I can kind of figure out the approximate state of charge, but that's unacceptable as far as I'm concerned. Let me see my state of charge and I know how far I can go. I'm not saying BMW should eliminate the other information they want to show, like the bar graph and estimated range. Go ahead and display that on the main drivers screen if you like, but give me the SOC somewhere so I can look at it if I want to. The car has the information available, why not include it on a screen somewhere, I don't mind if I have to look in the iDrive to find it.

What's the state of charge? 54%? 56%? I guess it's somewhere around there but I want to know precisely. Every percentage point counts some days in an EV when you are stretching the range. I want to see the SOC displayed in a simple numeric value somewhere.

BMW had a special event private at the LA Auto Show for ActiveE drivers only. I believe most people felt as enthusiastic about the i3 driving experience as I did, yet a lot of the conversations were about the lack of a state of charge gauge and how baffled many of us were about this. When the time came for a Q&A session it didn't take long for it to be asked and BMW tried their best to explain that the i3's range predictor will be so accurate that a proper SOC gauge isn't needed. That didn't sit well with the ActiveE drivers and the protest continued until the managers said they hear our displeasure and promise to revisit this, opening the possibility to adding the state of charge display before the US launch - or possibly just to quiet us down a bit and move on the the next topic!

There it is! 85.5% state of charge - only US customers don't get to see it!

One thing I found interesting is that on the European i3's, at least the one's with the range extender option, there is a state of charge display. A BMW i3 forum member sent me the above picture as proof. However here in the US that screen isn't available since unlike in Europe, US customers will not have the ability to manually turn on the range extender once the state of charge dips below 75%. The inability to do so does make the range extender less useful, however how much less useful is a story for another day once I've had the opportunity to properly test drive an i3 REx with a depleted battery in range extender mode. The point is, the car knows its state of charge and can display it for European REx customers, so why not just make the display standard on all i3's and make everybody happy?

Will this prevent me from buying an i3? No. Will it make the driving experience much worse? Probably not. What bothers me more than anything else is this is something the MINI-E and ActiveE were overwhelmingly in favor of and I don't know how BMW missed it. The point of the MINI-E and ActiveE trials were to find out things like this so the i3 and future BMW electrics would be the best they could be. I hate to really harp on this so much but I'm really disappointed this was somehow overlooked. It's not a little oversight, it's a major omission to me because it's something their pool of beta testers appreciated and wanted on their future EV's. When the Nissan Leaf launched back in 2010 it didn't have a state of charge gauge and the LEAF owners were very disappointed. So much so that they complained continuously until Nissan added the state of charge gauge two years later. How did BMW not miss this? It's really baffling.

How Long Will it Take To Charge an i3?

The i3 will charge in about 3 hours on a standard level 2 supply.

Since installing public charging stations at my restaurant in Montclair NJ, I have conversations with EV-interested folks nearly every day. One of the most popular questions they seem to always ask is how long does an electric car take to charge?

I wish I could just give a quick answer, but it's just not that easy. Nearly every EV takes a different amount of time to charge since they have different size batteries and the also have different charging rates. Then you throw in three different levels of charging (120V, 240V & 480V DC quick charge) and there isn't even a single answer for every car. For instance if I said the i3 takes about 3 hours to charge I'd be correct. However I could also say it will charge to 80% in under a half hour (DC QC) as I could say it takes about 15 hours (simple 120V household outlet) to charge and I'd still be correct. So I try to quickly explain the different methods of charging and the fact that every car is different without totally confusing the person or making it sound so complicated that they are are turned off by it all. After all, getting gas may be expensive but let's face it, it's very easy to understand!

The size of the battery, the onboard charger and the supply provided will all work together to determine how long your EV will take to charge. The vast majority of the time most EV owners will charge their car they will do so on a 240V electric supply, so I'll focus on that here. One advantage "little battery" EV's like the i3 have is since they have a small battery, they will charge relatively quickly, provided they have robust onboard charging capabilities. The i3's standard 7.7kW charger will fully charge the battery in under three hours which is pretty good compared to the other EV's on the market. Only Tesla (9.6kW charging standard) and Renault (43kW Chameleon charger) offer an EV with a faster level 2 charging rate than the i3.

Miles Per Hour:

One way to condense the conversation about charging time is to simply say how many miles of range per hour of charging you get. The i3's small battery (18.8kWh usable) combined with its relatively fast onboard charger will allow you to gain about 30 miles of range for every hour you are plugged into a 240v 32 amp supply. This will be something I really welcome. My MINI-E could accept up to 12kW's and I would get about 30 miles per hour of charging. However after a recent BMW software tweak my ActiveE only gets about 15 miles of range per hour and it feels painfully slow, especially when I need to charge to get somewhere. I am
so looking forward to getting back to charging at 30 miles per hour when I get my i3. Being able to charge quickly on a standard level 2 supply is really helpful and once you've been able to do so you don't want to go to a slower charging rate. The car becomes imminently more usable when you can charge it quickly so I'm glad BMW is offering a pretty robust onboard charger. Now of course I wish it was a 9.6kW charger like Tesla uses, but that's just the part of me that is never satisfied speaking. In reality 7.7kW's is fine for a car with a 22kWh battery. It will charge twice as fast as my ActiveE and deliver about the same range, and that will really make the car much more versatile.

BMW Presents "Driving the Next Movement" Video Series

BMW recently introduced a series of eleven short videos titled "Driving the Next Movement". I was surprised to find one of the video's(number seven & shown above) featured me talking about my experiences driving my MINI-E and ActiveE, and how I have come to accept the range of these cars without compromising my lifestyle.

I have spent a good a lot of time over the past few years being filmed by BMW and talking about my EV experiences without really knowing exactly what BMW had planned to use it for so it definitely was cool to see some of my interviews being used.

The entire video series can be seen from the BMW Group YouTube page from this link. They are all about BMW's electric vehicle program, the materials used and manufacturing process of the i3. Take a half hour and watch all eleven video's, they are really interesting as well as informative.

BMW i Does New York

I found a nice place to hang in between the events

The BMW i Born Electric Tour had its only North American stop last week as they set up shop in New York City at a great space across the street from Bryant Park at 1095 Avenue of the Americas.

Just give me a mic and I'm ready to talk EV!

I actually went to the event twice. Once on Tuesday for a private event that only the BMW ActiveE lessees were invited to, and again on Sunday. I made a presentation on Sunday to the participants of the developers Hackathon that BMW i had over the weekend. BMW asked me to talk to the group about my experiences driving BMW's electric cars, the MINI-E and ActiveE over the past 3 1/2 years and I happily agreed to do so.

There wasn't much in the way of new information on the i3 there for me anyway, but this wasn't really meant for those of us following the progress of the i brand closely. It was meant to open the door to the general public for the first time and to show them a glimpse of what BMW i is all about. BMW i is much more than just the cars that are coming from it. It's about the future of urban mobility and where BMW believes we are going. BMW i will have strategic mobility partners like DriveNow, ParkNow,  MyCityWay and ParkatmyHouse.com to compliment the cars they will be selling. These services will compliment their plug in line and make urban mobility easier. BMW i is also focusing on sustainable manufacturing and electric vehicle recharging. The carbon fiber used on the i brand cars is made with 100% renewable energy at BMW's Moses Lake, WA carbon fiber plant and the entire Leipzig assembly plant for the i brand cars will be powered by a wind farm that is currently being built. The materials used for the interior also reflect the sustainability theme: "The interior of BMW i3 Concept is characterized by the visible use of natural resources such as European eucalyptus wood. The natural materials underscore the premium standard of BMW i while conserving resources – and during disposal, they emit only as much CO2 as the plant stored during its growth phase. The leather used in the interior is tanned using a natural agent derived from olive leaves. The olive leaf extract provides natural protection against fading and wear while giving the leather a unique look and unmistakable character. The cowhide from southern Germany is thus not only environmentally friendly, but also produced for maximum durability. The wood used in the dashboard is made entirely of timber grown in Europe and certified as 100% sustainable by the Forest Stewardship Council (FSC). By crafting the wooden components in Europe, BMW ensures short delivery routes and sustainability in all stages of production." There were plenty of displays that focused on the sustainability side of the brand. Personally I think they could have benefited from balancing that off a bit with some more info on how the cars are fast, smooth and fun to drive.

Jose giving one of many i3 presentations

There were very helpful and well informed assistants there, in particular a woman named Barbara was very helpful. She led one of the tours on Tuesday and was on the main floor on Sunday answering questions about the i3. However the best presentation award in my opinion goes to Jose Guerrero of BMW i. Jose spent much of Tuesday night at the i3 display explaining every detail (that he can at this time) to the ActiveE drivers. Jose was great and the ActiveE Electronauts that I spoke to all thought he was very informative and entertaining to listen to. 

I think BMW did nice job on the whole event. They need to begin to inform the public as to what BMW i is all about. As I said before, this wasn't geared for people like me who have seen the concept i3 & i8 a few times already in person and follow everything that is announced. However for the person off the street it was an eye opener. I watched the people walk in on Sunday and marvel at the cars. A couple people even said to their friends "Yeah, but they'll probably never make these because they are too cool" I quickly jumped in and told them that these cars will be on sale starting next year and they were very happy to hear it. One of the real highlights for me was on Sunday. I was talking to Barbara on the main floor and a guy walked up to me and introduced himself. He said he recognized me from reading my blogs and that he's been following them for a while now and reads every post. That was really cool and I want to thank him for taking to he time to stop by and say hello as well as for following my blogs. Hearing people tell me they enjoy them is what really keeps me doing it.

Have a Happy Thanksgiving everyone!

The i3 advertised range: You better deliver on this promise BMW!

A smaller battery means quicker charging. The i3 will fully charge in 3 hours compared to the ActiveE's 5 hour recharge time

BMW had a display that showed that New York City already has over 100 public charging stations installed

BMW i3: It's bigger on the inside!

Can the interior of a car be bigger then the exterior is? That seems to be the case when I talk to people that have seen and driven in the 2013 BMW i3. I'm not talking about the concept i3 that has been floating around for about 8 months now, I've had the opportunity to speak to people that have driven in a real one during testing.

Just a couple weeks ago I spoke to BMW board member Ian Robertson at the New York Auto Show. Ian was there to make a speech and introduce the new BMW lineup showcased at the show. Right before he was to go on stage for the speech, I just about bumped into him so I introduced myself and we spoke for a good ten minutes. After we spoke for a while he recognized me as the MINI-E pioneer that drove the most miles and he asked how I liked my ActiveE so far. He then told me he recently drove an i3 and promised I would not be disappointed. He sighted the life-drive architecture and floor mounted battery as being responsible for the great performance and the optimization of space in the passenger compartment, allowing the car to feel much larger than what it actually is. Ian isn't the only person I've heard that from either. Also, since the battery is mounted so low and is completely flat, the interior has no transmission tunnel at all and allows the floor to be flat straight across unlike any passenger car that I've ever seen. This, along with the 'bench style' front seats will allow the front passengers to enter or exit the car from either side with ease.

The i3 is also taller and wider than any other car in its class and will have a lot of glass(although not as much as the concept i3 that has glass doors and roof!) providing great outward vision in all directions. This also adds to the feeling of openness. So it seems smaller is bigger with the i3, I hope to get the opportunity to see first hand sometime soon!

Even though the i3 is only 8 inches longer than a MINI Cooper, the interior is much more spacious

BMW i3 "Special Sneak Peek" in NYC

I was invited to attend what BMW called the "Special Sneak Peek Event" for the BMW i3 & i8 on November 9th in New York City. It was the first time BMW has shown these two cars in North America. Later this month they will make their formal NA debuts at the LA Auto Show and this event was set up so journalists can get some information, interviews and pictures in advance of the show. There was well less than 100 people in total in attendance, including the BMW representatives, so even though it was a small space we all had easy access to get up close with the cars. In addition to the i3 & i8, there was an ActiveE, although I think I was just about the only person interested in looking at it. Next to the bold concept i3 & i8, the ActiveE looked very pedestrian.

Richard Kim discusses the exterior design of the i3

 

After about an hour long photo session, there were presentations by Richard Kim, exterior designer of the i3 & i8, and Rich Steinberg, manager of electric vehicle operations and strategy for BMW. Kim talked about how the designs for both cars were conceived, and how he and his team really started with a clean slate when they began the process. They even worked out of a new office that wasn't even in the same building as the other BMW employees and kind of isolated themselves so their thoughts and ideas for these two ground-breaking vehicles could be pure. Steinberg then spoke about how the extensive use of CFRP & aluminum will make the i3 extremely lightweight and efficient and how the LifeDrive architecture that these cars employ is revolutionary and allows for more efficient cars and lower assembly cost.  LifeDrive is basically a return of the body-on-frame design that consists of two components: the Life Cell and the Drive Module. These two components combine to form the vehicle, with the life cell secured to the drive module with remarkably only four bolts and glue.

After the presentation, we had an opportunity to talk individually with both men and get some more photos. The whole event lasted for about three hours and since there wasn't a lot of people there everyone had the opportunity to talk with Kim & Steinberg if they wanted to. Being in the MINI-E program for the past two and a half years it was really rewarding to see the i3 for the first time in person. A lot of the feedback that I and the other MINI-E pioneers have given BMW has gone into shaping the car, both aesthetically and mechanically. BMW has been criticized by some for not selling an EV yet, only leasing the MINI-E and ActiveE to a relatively small group of people in special lease only programs. It's been called anything from greenwashing to a California CARB credit grab. I don't doubt the CARB credits were a part of why these programs exist, and BMW has never denied it. However anyone that thinks or writes that BMW isn't committed to e-mobility and sustainable automobile manufacturing is either blind or has some sort of an agenda against them. Being first to market isn't BMW's plan for electric vehicles, being the best when to arrive is. In 2013 the BMW i3 will be the first fully electric BMW ever sold, and from everything I've seen about this car so far, and I've seen much more than most, I think they are on target to achieve their goal. If they can manage to keep this car at a reasonably price ($40 to $45k), then I think they are going to sell very well.

I was asked by GreenCarReports & PlugInCars to cover this event. You can read my reviews at these links:

http://www.plugincars.com/bmw-holds-electric-car-sneak-preview-nyc-110091.html

http://www.greencarreports.com/news/1068445_sneak-peek-bmw-i3-and-i8-u-s-debut-before-la-auto-show