BMW NA CEO Willisch Talks i3 With Lou Ann Hammond on Driving The Nation

Lou Ann Hammond of drivingthenation.com recently spent some time with BMW of North America's CEO Ludwig Willisch talking about the i3. One thing I found interesting is Willisch said that BMW has tradmarked all of the numbers from i3 through i9 for the use of future vehicles. I had always heard they had tradmarked i1 through i9, and didn't start at i3 as Willisch indicated. A simple trademark search reveals BMW does hold the trademark for all the names from i1 through i9. So either Ludwig made a simple mistake, or perhaps he slipped and let out the fact that BMW doesn't have any plans to ever produce an i1 or i2. This of course isn't earth-shattering news, I just found it interesting that he indicated that the reserved names start at the number 3. 

The other thing I enjoyed was all of the MINI-E and ActiveE footage in the video is of me driving my old cars. You see me plugging in at my restaurant, driving the MINI-E around in New York City and driving my ActiveE up my driveway at home. Willisch also talks about the dealers being excited about carrying the i brand. That's good news to hear because as with other manufacturers that introduce electric cars, BMW has struggled a bit so far to get the dealers up to speed with these new vehicles. They are definitely doing work behind the scenes to improve this, but there is still a lot to do to get their client advisers ready to embrace the i3. It's going to take some time, but I'm happy to report progress is definitely being made. Enjoy the clip!

Hat tip to InsideEVs.com for finding the video. 

EV Owners Shun ICE Loaners

Hopefully more dealers will understand that their EV customers want an EV loaner when their car is in for service and add them to their loaner fleet.

I've been lucky enough to own some nice cars in my life. Like most people, bringing my car in for service was never something I looked forward to. However one thing that I did like was when I got an interesting car as the service loaner. I remember one time when my Mercedes ML430 was being worked on I got a black E430 4matic and I liked it so much I almost told the dealer to keep my car and trade it for the loaner.

Today, many dealers have only a small fleet of in-house loaners and use rental car agencies for the overflow of cars that they need. They do it to save money, and I'm sure it does, but they do miss out on the opportunity to show off the other cars that they sell. I still don't fully understand why a BMW dealer for instance would want to put their customer in a car from another brand while they are getting service, it just seems wrong.

I tried plugging in the 135i loaner I had a when my ActiveE was being serviced. That didn't work too well.

However dealers that are beginning to sell electric cars are now finding they have another problem to deal with. Their EV customers don't want to drive a gas car while their car is in for service, regardless of the make or model. I wrote a blog post about this over two years ago when I was driving my ActiveE and now that the i3 has launched I'm watching many i3 owners say the same thing.  One person recently posted this in the i3 Facebook group:

"Most people would love to drive a new BMW 3-Series for a few days as a loaner. Not me. It vibrates, burns gas, I have to use the brake pedal, makes noise and is slow. All this found during the 2.1 mile drive home. Very much so ‪#‎firstworldproblems‬. Think I'm going to bribe my wife for a ride to and from work."

A 2014 BMW 328i loaner? No thanks.

 Imagine that. The BMW 3-Series is considered one of the best cars on the road. In fact, it has was recently awarded Car & Drivers coveted "Ten Best Cars" distinction for the 23rd consecutive year. One would think just about anyone would love to have a new one for a few days while their car was in for service. That's not so if your car is an i3. After driving an electric car for a while, ICE vehicles seem antiquated. You feel the engine vibrations right up through the steering wheel, you hear the engine noise when you accelerate, gear shifts feel clunky and jerky. Yep, once you get back in an ICE vehicle after driving electric you realize what you've left behind and you don't miss it. You've evolved now, and you don't want to go back to the dark ages of the ICE.

Some BMW dealers have already realized this and are including i3 loaners into their in house fleet. This is a great idea for a couple of reasons. First, they can keep their i3 customers happy while their car is in for service, and secondly they can expose some of their other clients to the electric driving experience. Any electric car owner can tell you, getting people to try electric drive is the hardest part. Once they experience the smooth linear acceleration, the quiet vibration-less cabin and the excitement of the instant torque of an electric motor they too will be thinking about going electric. I'm happy to report my dealer (JMK BMW in Springfield, NJ) - perhaps with the help of some encouragement from me ;)  has decided to include an i3 to their stable of loaners. I think this is a great move and will pay dividends for them in the long run.

Like your Model S loaner? Just keep it!

However this certainly isn't just a BMW issue. I've seen Nissan LEAF and Chevy Volt owners lament the fact that they get an ICE loaner car and wish they had an electric option available. Tesla only sells electric cars so they only have electric loaners. In fact, not only do you get a Tesla loaner, but all Tesla loaners are the top of the line P85 Model S. Plus, if you really like the loaner, Tesla allows you to keep it. Of course you have to pay the difference in your car's value and the P85 loaners that you want, but it's a simple process where you just tell them your keeping that car and they tell you how much you owe them for the difference. That's another example of how Tesla is bringing new ideas and improved customer service to the industry.

I am sure that the savvy dealers who provide electric loaners for their EV customers will definitely benefit. The electric vehicle community is pretty close-knit and does communicate amongst themselves. It doesn't take long for a specific dealer to be labeled a "bad" dealer for not being very "EV friendly". Conversely, the dealers who have provided good service to their EV customers have benefited from a high number of referrals. The dealers who train their staff to understand these new cars, provide free on-site charging, and offer electric loaners are the ones who are really going to succeed in the new electric frontier.

First i3 REx Road Trip: Hotels, BMW Dealerships & Wraps

Charging up at Hampton Inn in Turnersville... but for how long?

Ever since the i3 colors were announced, I had thought about doing a custom color wrap for my i3. The colors offered just weren't very inspiring and other than the Solar Orange, they were all white and shades of grey or silver. I chose the Laurel Grey because I liked how it made the car look more like one solid color. It minimized the "Black Hand" design that BMW used to try to give the appearance that the i3 is slimmer than it actually is.  It's a short car that is tall, and definitely has unusual lines and BMW believed that using black on the top surfaces would make it look less "chunky".  I also liked the idea of having a custom color so my car would be easily identifiable in pictures. I'll be writing i3 reviews for quite a few websites, and having my car a distinct color will let the readers know immediately that it's my car they are looking at.

Once I got to see my car in person I realized how much I really do like the Laurel Grey

That being said, once I got my car I realized how great the Laurel Grey looks, especially with the Frozen Blue accents and I started having second thoughts about doing the wrap. I decided to go through with it anyway because I really like the idea of having a distinctive color that no other i3 has. Plus, when I take it off it will feel like I got a new car again because the wrap protects the paint perfectly underneath. Since I'm wrapping a new car the paint will remain pristine and in a year or so when I decide to take it off I'll be able to enjoy the Laurel Grey with Frozen Blue color scheme.

After doing some research I decided to get the wrap done at Designer Wraps in Millville, NJ. It's about a 130 mile trip from my house and while there are closer wrap shops, I want to get it done somewhere that has a great reputation and has been doing wraps for a long time and Designer Wraps fit the bill. So I plotted the trip and since the wrap takes 3 or 4 days to complete, I told my wife I'd need her to drive down with me separately so I could drop off the car and we'd drive back together. The funny thing about it is she initially said, "How long will that take? Is there a charging station along the route where you can stop and charge?" She momentarily forgot I have the range extender on the i3 so she was thinking this would be an all day road trip. After driving pure EVs for five years now, she had been conditioned to think a long trip meant 80 miles or so of driving, and then four or five hours of charging in order to continue. After staring at her and smiling for a few seconds, she realized her error and we just laughed. Only two days of ownership in and the REx is immediately a game changer.

Then I realized I had also overlooked something, but not anything with regards to the car though. We were planning on driving down early on the morning of Saturday, May 24th, and that turned out to be the Saturday of Memorial Day weekend. If you live in New Jersey, you know how bad traffic is going south on the Parkway or the Turnpike during either Memorial Day or Labor Day weekends, as tens of thousands of people migrate to the Jersey Shore for these two weekends that bookend the summer. A two and a half hour drive could easily take five hours under these traffic conditions. So we came up with plan B. We would drive about 100 miles late Friday night which would get us passed the major traffic areas, stay in a hotel and continue on the next morning.

Since we would be spending the night, I figured I might as well find a hotel that would let me plug in 120v while we were there. After all, the goal is to drive on electric as much as possible, even with the REx and an overnight stay would give me enough range to make the final 40 miles or so without the REx kicking on. After making some calls, I found an Hampton Inn in Turnersville, NJ that said I could plug in and it was just about perfectly along our planned route.  The hotel was about 100 miles into the trip and we would then be 40 miles from Designer Wraps. An overnight charge would give me just enough to complete the trip the next day without the range extender. If I really wanted to, I could have probably found a hotel that was only halfway there, and tried to complete the entire trip without the REx, but then I would have needed to find a L2 240v EVSE, as overnight charging on 120v wouldn't have been enough to fully replenish an empty battery. It just wasn't worth the trouble, and if everything worked out, the 140 mile trip would end up with me using only a little more than a half a gallon of gas and without any inconvenience.

I drove nearly 90 miles before the REx came on

It was raining heavily for most of the drive there so I wasn't expecting to beat the car's predicted 75 mile electric range but I did. I was shocked when I drove 89 miles, mostly at speeds of 60 to 65 mph but occasionally faster, before the range extender turned on to hold the battery charge for the final 9 miles. There was traffic so we did occasionally drive for a while at about 50 to 55 mph and I did activate Eco Pro mode about halfway into the trip. I didn't really do so to extend my range because driving at constant highway speeds requires a certain amount of energy regardless of what mode you are in and I don't think Eco Pro will really help out much at all with this kind of driving. I really just wanted to see if there was any noticeable difference in the driving behavior and found out something very interesting that I haven't seen reported anywhere before. When driving in Eco Pro mode the car tries to keep you from driving faster than 75 mph. If you are in Eco Pro and accelerating, when you hit 75 mph the car holds at 75 mph momentarily, and in order to go faster you need to really push the accelerator further than you would normally have to in order to continue accelerating. It's kind of like the car is coaching you to not exceed 75 mph because of how inefficient it is to drive at that speed. Once you continue to push the pedal further, it realizes you really do want to go faster and it takes off with a bit of a surge. I then tried this in Eco Pro+ mode and found out it does that same thing at 55 mph in that mode. This is a nice feature to "remind" you that driving faster will consume more energy than you may want to. This only happens in Eco Pro and Eco Pro+, and not in the default Comfort driving mode.

We arrived at the Hampton Inn around 1:00am with 98.1 miles on the trip odometer, and only the last 9 with the range extender in operation. The gas gauge barely moved and looked like I only used about 1/12 of the tank. The gas gauge showed 62 miles of range remaining and if that held true, then I would have had 160 mile range total; 89 on pure electric and 71 on gas.

Plugged in at Hampton Inn

After checking in and confirming it was OK with the front desk attendant I went outside and pulled my car to the front door where there were two brand new 120V outlets, one on each side of the front entrance. I checked around the rest of the building and didn't see any other outlets that were assessable. I'd prefer not to be plugged in right in front and draw attention, but it was the only outlet available and I was able to pull over to the side and well passed the entrance so the car wasn't in anyone's way.  I got up around 7:30am and checked my app to see the state of charge and noticed the SOC was at 30% but that the car was no longer charging and had a "charging error" at 5:07am. I went out to the car and saw it was unplugged from the wall so I plugged it back in and went to the front desk to ask if there was a problem. It was a different person than when we checked in and she told me the owner came in and unplugged the car. I explained to her that I called ahead to ask if I could plug in and was told it wouldn't be a problem and that I told the person the night before that if there was indeed any problem to please call my room. I also asked if I could speak to the owner was was told no, I could not. With that I told her that I plugged the car back in and if the owner has a problem with it to please call my room as I would like to discuss this with them.

After about 15 minutes my smartphone app notified me that the car had another charging error so I went back down to try to straighten out the situation one more time. Again the car was unplugged so I went to the desk to ask to speak to the owner and again was told they are unavailable. So there was nobody that would even address the situation with me. I then very politely informed the person at the desk that I'd be contesting the charge on my credit card and refusing to pay for the one night stay as well as contacting Hampton Inn customer service. Hampton Inn boasts the "100% Hampton Guarantee" that promises "If you are not satisfied, we don't expect you to pay". Honestly, if someone would have just talked to me and given me any reason, even if it wasn't a valid reason like "Due to insurance concerns we can't let you charge" or "Other guests were complaining that you are getting free fuel but they aren't" I would have accepted it and agreed to pay my bill. While I wouldn't be happy and would likely write to Hampton Inn asking them to consider changing policy, I wouldn't have evoked the Hampton Guarantee and told them I will be writing customer service and asking to be refunded. The fact that nobody there had the decency to even talk to me about it, or call my room to explain that they needed to unplug my car tells me they don't care about offering acceptable hospitality. If you don't fit into the box of what services they expect to provide for their typical guest, then you are out of luck and they won't even discuss the issue with you, and that's very unfortunate. I understand this is new territory for many hotels, and that I shouldn't feel entitled to charge my car wherever I want to. However I did ask first and I did make it clear that if there was a problem to please call my room to discuss it with me. I would never lose my temper or get confrontational with anyone in this kind of situation. I believe the early adopters need to be ambassadors for plug in cars, paving the way for the rest and we need to do our best to educate the uninformed as to why this is indeed a better path for us all. I will certainly be in touch with Hampton Inn's customer service this week, and try to encourage them to proactively adopt a charging-friendly policy for all of their locations. So perhaps something good will come us this unfortunate incident.

Will Hampton Inn honor their guarantee? I'll find out soon

Charging at Camden County College

Realizing I didn't have enough charge to make the final 40 miles to Designer Wraps, I pulled out my phone and looked up the charging stations in the area. I found that Camden Community College was only a few miles away and they had two level 2 EVSEs. So we headed over there, found the two Blink stations, plugged in and went out for a bite to eat. After breakfast we went back to the hotel, got our belongings and went to check out. By then there was a new person at the desk and when they asked if everything during our stay was OK I told them it wasn't and explained the charging issue. She seemed a bit confused about what to do but didn't offer any help or even to get a manager so I just thanked her and informed her that we'd be contacting Hampton's customer service to take up the issue with them.

Giving a quick i3 seminar!

We headed back to get my car and when we arrived we were greeted by a security guard who was checking it out. He loved it and wanted to know all about it. After giving him the basic i3 101 lesson, we were off to complete the mission. By this time I was about 60% charged and had plenty of juice to complete the final 42 miles. The whole trip was 140 miles and I finished with a consumption rate of 4.2 mi/kWh. I dropped the car off, was told it will be ready by next weekend and headed home. I know I've only had the car three days, but I've driven it nearly 400 miles already and have loved every mile. I'm really glad I decided to get the range extender, it makes the car immensely more versatile, especially for high mileage drivers like me. I know I only needed to use it for 9 miles out of this 140 mile journey, but just knowing it's there in case I do need it will allow me to take trips I normally wouldn't have with it.

Final stats of the trip

There is one more note to make about the trip. Knowing that I would be very close to a BMW dealership while we stayed at the hotel, I contacted BMW of Turnersville the day before to see if I could plug in to their EVSE overnight so I'd be fully charged the next morning. The receptionist answered the phone and I then said this to her: "Hello. I'm going to ask you a question that I bet nobody has ever asked you before, but I promise you that will will hear it a lot in the coming months and years".  She laughed a bit and I then told her I was driving my electric BMW i3 to the area from Northern NJ and I needed to charge it. I wanted to know if I could plug into the charger at their dealership. She replied that I was correct, and nobody had ever asked her that and that she'll have to ask someone about this. She put me on hold for awhile and then another person picked up from the service department. They had no idea what I was talking about. Even after explaining that I just bought a brand new BMW i3 and that it was electric, they had no clue about the car or if they had the means to charge it there. I assume if the dealership had a charging station the service department would likely know about it, so just as I was about to say thanks anyway and hang up the person said they would transfer me to a manager. So on hold again for awhile and then the phone rang and was picked up by a voice mail system that said they were not available and to leave a message. Since I already confirmed that I could plug in at the hotel, I just hung up at that point. This is really inexcusable as far as I'm concerned. I know the i3 is a new vehicle and perhaps this particular dealership didn't even get on in stock yet, but BMW has known for four years now that these cars would be in showrooms by mid 2014. How is it that the people at this dealership weren't prepared to even answer a simply question about charging? It was as if I was speaking a different language. There's a lot of work to do folks.

US i3 Deliveries Begin!

i3s sitting at a port in the US awaiting vehicle carriers to take them to dealerships

BMW of North America issued a press release today confirming that US i3 deliveries have begun. Not such a surprise since as of yesterday dealers across the country began taking in i3s.

BMW of North America's CEO Ludwig Willisch said of the i3 launch: “Today marks a big day at BMW of North America – What started out as a dream for an innovative sustainable vehicle under the BMW i brand can now be found on streets across the U.S.”

There are currently hundreds of i3s in the US, either at the port, dealerships or en-route to the dealership. However only the BEV i3 is being released at the moment. The range extended version (REx) is still being held up at the port for what is assumed finalization of the EPA certifications. That is expected to be finished very soon and the REx vehicles can then begin shipping to dealers also. 
And so it begins...

More Range Extender Details Uncovered At BMW i Dealer Training

BMW has been hosting i3 training events to get their client advisers up to speed and ready to sell the car. I'm very happy to hear they are doing this because I was really beginning to get concerned that they wouldn't properly prepare their sales staff for this unique vehicle. I even dedicated a post a few months ago to this very topic. I've now talked to a few client advisers that have done the training and they reported that they did indeed get a lot of useful information which will help them service their clients.

The i3's tiny fuel tank is seen here at right in front of the battery pack in the center of the car.  This is where the heat pump is located and why you cannot get the heat pump if you have an i3 REx

This week the latest round of training sessions are being held up at BMW headquarters in Woodcliff Lake, NJ and details of what is being taught are starting to leak out from some of the client advisers that are there. A couple things of interest shared were details about the range extender the i3 will offer as an option.

First, it was learned that the range extender is automatically activated once the state of charge drops below 6.5%. At that moment, it turns on and it's function is to bring the state of charge back up to 6.5% and to maintain that level of charge. It will not charge the car much above 6.5%, and it will not run if the car is stopped, unless the state of charge is critically low. Therefore you can't it in a stationary i3 and wait for the state of charge to increase. I knew the automatic turn on point was around 5% to 6%, but now we have an exact level when it engages.

US i3 REx customers wish they had the European "hold" feature available

You cannot manually turn the range extender off. This is contrary to what I was told by an i3 product manager at the i3 debut in New York City last July. I remember asking this specific question by saying "What if I knew I'd make it home on electric, say I only had a mile or two to go and the REx was about to turn on, could I just turn it off so it's doesn't fire up?" I was told yes, there will be a setting that will allow you to turn it off before it engages, but that setting will reset once you turn the car off. The reason for that is so that the next time you get in the car you won't forget that you had turned off the REx and you may end up needing it. I would have definitely preferred to be able to turn it off manually, and honestly can't see why that isn't going to be allowed.

The range extender exhaust is tucked away under the car so you can't see the tailpipe unless you crawl underneath to look

We also found out that the client advisers have been told that while the range extender is in operation the speed of the car will be electronically limited to 70mph. I'm not buying that; I think they were misinformed. I really think there was a miscommunication on this one because I have had conversations with people at BMW that know a lot about this and even very recently they assured me that there isn't an electronically governed speed limit while the range extender is in operation. I believe the confusion about 70mph is based on the fact that 70mph is basically the top speed that the range extender can comfortably maintain the 6.5% state of charge at while driving on relatively flat ground. The people I've talked to in Europe that have i3's with the range extender say they can drive on the highway at just about 120 km/hr (75mph) and maintain the SOC, but anything higher and the SOC will gradually diminish. It's my contention that the people running the training sessions either aren't 100% clear on this, or they really meant for the client advisers to warn the customers that 70mph is really the fastest they should drive at if they need to drive for a long distance. In any event, I believe they got this one wrong and there isn't an electronic limit, we'll find out pretty soon since the US i3 launch should be in about two weeks.

The BMW i3 range extender is located next to the electric motor and power electronics, over the rear axle.

I saved the biggest news for last. It was learned that the US version of the i3 REx will have not have a 2.4 gallon gas tank as the European version does. Instead it will have only a 1.9 gallon gas tank. I'm going to pause for a moment to let everybody scream bloody murder now...... I know it's only half a gallon, but in the case of the i3, that just reduced the gas tank by 21%! For me this is a non-issue, but I know there are a lot of people that will not like this at all. 99% of the time I use the added range of the REx it will likely be for less than 40 miles. Yes, this does reduce the utility of long range trips even more, as you will now probably have to stop for gas every 40 or 50 miles. There was no reasons given for the smaller gas tank but as far as I can imagine, this comes down to one of two things. Since BMW wants needs the i3 REx to qualify as a BEVx and one of the qualifications of the BEVx is that the car has a smaller gasoline range than it does electric range, my thinking is that one of these two things led to the smaller gas tank:

1) The EPA rating for all electric range on the REx came out lower than they believed it would. If they used the 2.4 gallon gas tank, the gas range would be slightly longer than the all electric range, therefore causing it to be disqualified for the BEVx designation. The only simple way to make the gas range less than the electric range was to reduce the gas range by using a smaller gas tank.

2) The EPA rating for the MPG while in range extender mode came out higher than expected, creating the same problem cited above; a longer range in REx mode than in all electric mode. I've heard it gets anywhere from 36mpg to 46mpg from people driving REx's in Europe so this is a possibility. If the range extender got rated at 40mpg, and was using a 2.4 gallon gas tank, then the electric range would need to be 96 miles per charge, which is highly unlikely. If they cut the tank down to 1.9 gallons, then the electric range would only need to be greater than 79 miles per charge, which I believe is attainable, even considering that the REx version will have 6.5% less battery to use than the BEV i3 does, as this is held in reserve as a buffer.

So what do you think? Has any of these new revelations changed you mind about the REx?

US i3 Orders Limited to Special "Launch Edition" Package For First Three Months

You want one of the first i3's in the US? You'll be getting the full leather Tera World interior as seen above and every option available besides the 20" wheels then. Welcome to the "Launch Edition i3"

Just yesterday, BMW i dealers received a bulletin that informed them they can officially begin to process customer orders and place them in the pipeline. Many customers have already left deposits at their local BMW dealerships even though it wasn't an official order yet, with the hope of being one of the first people to take delivery of this revolutionary vehicle. However they didn't have an official order place in the system, that was just to have a place in line reserved for them and to make sure they got one of the few allotted cars their dealer would get for 2014. So now that these reservations can be turned into official orders, everyone must be really happy, right?

Not so fast. In a move that will most certainly anger many of the enthusiastic people waiting patiently for their i3, BMW informed the dealers that the initial first three months of US i3 production will be restricted to a special "Launch Edition" i3. The Launch Edition i3 has the top of the line interior Tera World and every option available on the car besides the 20" Sport Wheels which you can add if you would like. (Options include: Metallic paint, Parking Package, Technology and Drivers Assist Package, DC Quick Charge Option, Heated Seats and the Harman Kardon Premium sound system). The only choice the customer gets is whether or not they want the range extender, the exterior paint color and if they want the 20" Sport wheels. So unless the people waiting in like with deposits are willing to take a fully loaded Launch Edition i3, they will have to wait an additional three months for production of the custom ordered i3's to begin. The Launch Edition i3 production will run from March to May so custom ordered i3 production will not begin until June.

As expected this isn't sitting well with a lot of folks who have had deposits and reservations for many months now. I've had over a dozen people reach out to me today to confirm whether or not this was true after being notified by their dealer. Some thought the dealer was just trying to jack up the price of their car by making them get options they didn't want and were seeking clarification from me. I wish I could tell them it wasn't the truth, but this is how it's being done. The unfortunate thing is many people have expiring leases and planned to make due for a few weeks until their i3 came in but now the gap is more like 3 or 4 months and they don't know what to do. Should they bite the bullet and get an additional ~$4,000 of options they didn't necessarily want or wait till July for the i3 spec'd the way they ordered?

Here is the cost breakdown of the Launch Edition i3:

Base:141A(BEV): $41,350.00
Color:B81: $550.00
Tera world:ZTW: $2700.00
Parking Package:ZPK: $1000.00
Tech+Driving Assist:ZTD: $2500.00
Heated Front Seats:494: $350.00
DC Fast Charging:4U7: $700.00
Harman/Kardon:674: $800.00
Destination: $925.00

Total: $50,875.

If you want the range extender just add $3,850, so a Launch Edition i3 REx will set you back $54,725.


The only exception to this is ordering process is for the current ActiveE drivers like me. As a "thank you" for participating the the ActiveE trial lease program, BMW is allowing us to order our cars "a la carte" in addition to giving us the heated seats and DC quick charge options for free. BMW is also creating some unique features that only our cars will have like interior, exterior and door sill badging, embroidered front trunk liner and BMW i floor mats. Plus we get priority ordering and the first batch of i3's that come to the US will include our cars and we should begin receiving them the end of April. BMW is calling our cars the "Electronaut Edition i3" and these only be purchased by current ActiveE drivers. The ironic thing is, I ordered my i3 REx with the Tera World interior and every option available including the 20" sport wheels. So even though I had the freedom to build my car the way I wanted to that the other early i3 buyers won't have, I'm still getting the car loaded just like the Launch Edition anyway.

I'm sure this will elicit some interesting comments below.

My New Side Job: BMW i Dealer Training

It's -2 degrees F here in Canada and I'm talking BMW i3 at Budd's BMW in Oakville!

I've written a few posts on my blogs about how poorly many dealerships have done when it comes to selling their electric car offerings. I blasted Nissan and GM pretty good a while back and had hoped that BMW would learn from the mistakes the other OEM's made when they rolled their EV's into their dealers' showrooms. However I'm starting to wonder if that will be the case.

Electric cars are different in so many ways. If the sales team isn't prepared for the onslaught of questions that they are going to get hit with as soon as the i3 becomes available to order, then it will not only hurt sales of the i3 but it will certainly tarnish the BMW brand image. BMW dealers will have an even tougher time than the other brands had in my opinion because the i3 isn't just an electric car, it really is a revolutionary vehicle. Besides the typical EV questions about the car's anticipated range, battery life, battery management, the effects of weather on the battery, charging, etc, they also have to explain the unique architecture with the carbon fiber and aluminum construction and the thermoplastic skin. How will it respond in an accident? How expensive will it be to repair? Why are the tires so skinny and will they perform well? And that's before they even begin asking about the range extender. Can it drive up a long hill at highway speeds? Can I simply refill it with gas and keep going? Why can't it be turned on manually? Does the waste heat from the engine warm the cabin? What is the maintenance schedule? And so on...

I've been working with JMK BMW in Springfield to help get them ready for the i3 also.

When I first heard about the new "Genius Everywhere" program that BMW was launching I really thought they had solved the dealer problem. It sounded brilliant and I figured these "Geniuses" would be thoroughly trained about the i3 and be able to assist a BMW client adviser with any issue or question about the i3 that a potential customer would have. However once I learned a little more about the program I started to wonder. The Geniuses are there to assist not only with BMW i questions, but technical questions on all BMW products.  Yikes I thought, that's a lot of information for them to absorb. Yes, they will have fancy iPads in hand to help them pull up info that they don't know off the top of their head but still, BMW has a lot of vehicles in their lineup now, and even a "Genius" has their limit. Then came the real concerning revelation. I started getting emails and private messages from BMW "Geniuses". They reached me though this blog and the BMW i3 forums on the internet where I post regularly and answer questions about the i3. After completing Genius training they felt they didn't know enough about the i3 to be comfortable, so they were reaching out to me to help answer questions they had. The worrisome part, is the questions they have are basic, generic electric vehicle questions. If they weren't taught this stuff then they will likely be no help at all to the dealers. In fact one person said this when describing how he feels about going to his designated dealership if someone asks him anything about the i3: "I feel like I'm being blind folded while walking into a room!" This isn't good to hear and believe me it gives me no pleasure at all to have to report it.

In addition to the Geniuses asking me for help, I have recently been getting emails from BMW dealerships asking me questions about the i3. They say BMW has promised them support for the i brand, but they haven't gotten it yet and people are now starting to call and come in to ask for i3 and i8 information and they don't have anything. I have even been asked to come to a couple of dealerships to help train the staff. One dealer in particular, Budds' BMW in Oakville, Canada really wanted me to come and give them a crash course in the i3. They flew me to Toronto and paid me to spend the whole day there and instruct three training sessions. I didn't do it for the money. I really just wanted to help them out since they clearly want to establish themselves as the area's premier BMW i dealer. They were willing to go the extra mile to fly me out there and pay me to help train them and I respect that so I went. The day went really well, and I'm sure they learned a lot about the i3. The following day I got emails from both the dealership manager and the owner and they both thanked me and were so pleased with how the training went they indicated that they would like me to come back to help them more once they get closer to the i3 launch. I have to say they were all really great people up there and I will certainly continue to help them if they ask.

It's not too late to get everybody up to speed, but the clock is ticking. The i brand launches in a couple of months and there is a LOT of ground to cover. I'll continue to help out when I can and in fact I have another dealership training set up for next week. I won't mention which dealer because I didn't ask them if I could talk about it.  Budds' was fine with me talking about this, and they really should be in my opinion. I commend them for wanting to be prepared. They are obviously a forward-thinking, progressive dealership that wants to have a competitive advantage and I really respect that. The next few months should be very interesting. I guess I'll know how well BMW is doing in preparing their dealer network for the i3 by how many phone calls for help that I get! I really hope they do it well. BMW put so much into the development of the i3 and i8, it would be a shame to have them do poorly because they didn't help their dealers get prepared for these unique and ground-breaking, cars.

Strong Turnout at JMK BMW For i3 Drive Event

One of the i3's at JMK before they needed to take it off the showroom floor to use for test drives. I'd guess at least 50 test drives were given during the day.

Manny Antunes, JMK BMW client adviser and BMW i3 specialist admitted he was overwhelmed with the amount of people that came to check out and drive the i3's the dealership had for the day last Thursday. BMW gave JMK two i3's for the day and the original plan was to leave one on the showroom floor and use the other one for test drives. However as soon as the day began it became clear they needed both cars for test drives because there were so many people there that signed up to drive an i3. Manny did a great job and was at it all day. He didn't even stop for lunch as there was a line of people waiting all day for test drives.

Manny Antunes & I after a long day

The problem was, once they took the car off the showroom floor there was nothing there for the people waiting for their turn to test drive one to look at. Plus since Manny had to use another client adviser to accompany the customers in the test drives, there really wasn't even anybody from the dealership that could stand there and take on all the i3 questions. However that's exactly why he asked me to stop by, just in case they needed help with answering questions about the i3 or electric cars in general. I usually never mind talking about electric cars, but even I was worn out after over 8 hours of nonstop questions from the 100 or so people that came to see and drive the i3.

Even with running both cars not everybody got to drive one, since both cars drove well over 150 miles they needed to be charged a few times during the day to keep them going. Witnessing the strong demand for test drives was very promising. The range of people I talked to was also surprisingly varied. There were Nissan LEAF owners as well as people that have never even driven in an electric car but had heard about the i3 and were interested in buying one. We also had about six ActiveE drivers stop by to take another look before they decide to place their order for the Electronaut Edition i3 or not.

I'm really happy Manny and JMK reached out to me to give them a hand with the i3 launch. The i3 is going to be like nothing that BMW dealers have ever had to deal with before. Dealers that understand this and reach out for help will be the ones that excel with the i brand and sell a lot of i3's. Nissan and Chevy went through the same thing when they launched their electric car offerings. Some of their dealers are selling plenty of LEAF's and Volt's, yet other dealers in the same markets sell very little. What is the difference? Being prepared. Knowing the product and training the client advisers to know what questions to expect will make all the difference. I know JMK BMW is taking this serious and I'm sure they are going to be one of the areas leading i brand dealerships. Wherever you live, if you are thinking about getting an i3 check out a few of your local BMW dealerships and feel them out a bit. Make sure you find one that is making an effort to really know the i3 and have people on hand that can answer the unique questions that battery electric cars have. If your dealer doesn't know the difference in level 1 and level 2 charging, or they don't know the details of the i3 battery warranty then my recommendation would be to look elsewhere.

It was a crazy hectic day, but it was really great to see how many people came out to test drive this truly revolutionary new BMW.

JMK BMW To Host The Area's First "i3 EVent"

 

On Thursday, January 16th, (tomorrow) JMK BMW in Springfield NJ is hosting a "Get to know the BMW i3" event from 10:00am to 7:00pm. For most, it will be the very first time they have the opportunity to actually see the i3 in person and test drive it. JMK client adviser and i3 product specialist Manny Antunes will be there to answer questions and take reservations on the spot if you decide to order an i3 while you are there.

I have been working with JMK to help prepare them for the coming i brand cars and have already ordered my i3 through JMK. I appreciate that JMK recognizes that these cars are different, and will elicit different questions and concerns from their potential buyers so I have personally tried to help prepare them for these potential issues. It's encouraging that they understand this and have reached out to make sure they can offer the best possible customer experience and service.  That is why I recommend considering JMK if you are from the area and considering an i3 or i8.


I will also be there for most of the day to help answer questions and provide information to anybody interested in my personal experience driving and living with an electric car. I hope to see you there and please introduce yourself to me if you've been following my blog, I love to meet the readers in person.


Event Details:


JMK BMW "Get to know the i3" Event
JMK BMW
391-399 Route 22, Springfield, New Jersey 07081