BMW i Does New York

I found a nice place to hang in between the events

The BMW i Born Electric Tour had its only North American stop last week as they set up shop in New York City at a great space across the street from Bryant Park at 1095 Avenue of the Americas.

Just give me a mic and I'm ready to talk EV!

I actually went to the event twice. Once on Tuesday for a private event that only the BMW ActiveE lessees were invited to, and again on Sunday. I made a presentation on Sunday to the participants of the developers Hackathon that BMW i had over the weekend. BMW asked me to talk to the group about my experiences driving BMW's electric cars, the MINI-E and ActiveE over the past 3 1/2 years and I happily agreed to do so.

There wasn't much in the way of new information on the i3 there for me anyway, but this wasn't really meant for those of us following the progress of the i brand closely. It was meant to open the door to the general public for the first time and to show them a glimpse of what BMW i is all about. BMW i is much more than just the cars that are coming from it. It's about the future of urban mobility and where BMW believes we are going. BMW i will have strategic mobility partners like DriveNow, ParkNow,  MyCityWay and ParkatmyHouse.com to compliment the cars they will be selling. These services will compliment their plug in line and make urban mobility easier. BMW i is also focusing on sustainable manufacturing and electric vehicle recharging. The carbon fiber used on the i brand cars is made with 100% renewable energy at BMW's Moses Lake, WA carbon fiber plant and the entire Leipzig assembly plant for the i brand cars will be powered by a wind farm that is currently being built. The materials used for the interior also reflect the sustainability theme: "The interior of BMW i3 Concept is characterized by the visible use of natural resources such as European eucalyptus wood. The natural materials underscore the premium standard of BMW i while conserving resources – and during disposal, they emit only as much CO2 as the plant stored during its growth phase. The leather used in the interior is tanned using a natural agent derived from olive leaves. The olive leaf extract provides natural protection against fading and wear while giving the leather a unique look and unmistakable character. The cowhide from southern Germany is thus not only environmentally friendly, but also produced for maximum durability. The wood used in the dashboard is made entirely of timber grown in Europe and certified as 100% sustainable by the Forest Stewardship Council (FSC). By crafting the wooden components in Europe, BMW ensures short delivery routes and sustainability in all stages of production." There were plenty of displays that focused on the sustainability side of the brand. Personally I think they could have benefited from balancing that off a bit with some more info on how the cars are fast, smooth and fun to drive.

Jose giving one of many i3 presentations

There were very helpful and well informed assistants there, in particular a woman named Barbara was very helpful. She led one of the tours on Tuesday and was on the main floor on Sunday answering questions about the i3. However the best presentation award in my opinion goes to Jose Guerrero of BMW i. Jose spent much of Tuesday night at the i3 display explaining every detail (that he can at this time) to the ActiveE drivers. Jose was great and the ActiveE Electronauts that I spoke to all thought he was very informative and entertaining to listen to. 

I think BMW did nice job on the whole event. They need to begin to inform the public as to what BMW i is all about. As I said before, this wasn't geared for people like me who have seen the concept i3 & i8 a few times already in person and follow everything that is announced. However for the person off the street it was an eye opener. I watched the people walk in on Sunday and marvel at the cars. A couple people even said to their friends "Yeah, but they'll probably never make these because they are too cool" I quickly jumped in and told them that these cars will be on sale starting next year and they were very happy to hear it. One of the real highlights for me was on Sunday. I was talking to Barbara on the main floor and a guy walked up to me and introduced himself. He said he recognized me from reading my blogs and that he's been following them for a while now and reads every post. That was really cool and I want to thank him for taking to he time to stop by and say hello as well as for following my blogs. Hearing people tell me they enjoy them is what really keeps me doing it.

Have a Happy Thanksgiving everyone!

The i3 advertised range: You better deliver on this promise BMW!

A smaller battery means quicker charging. The i3 will fully charge in 3 hours compared to the ActiveE's 5 hour recharge time

BMW had a display that showed that New York City already has over 100 public charging stations installed

BMW i3 & i8 Video

http://www.youtube.com/watch?v=Dk6_kCQtdNE&feature=youtu.be

BMW i3 "Special Sneak Peek" in NYC

I was invited to attend what BMW called the "Special Sneak Peek Event" for the BMW i3 & i8 on November 9th in New York City. It was the first time BMW has shown these two cars in North America. Later this month they will make their formal NA debuts at the LA Auto Show and this event was set up so journalists can get some information, interviews and pictures in advance of the show. There was well less than 100 people in total in attendance, including the BMW representatives, so even though it was a small space we all had easy access to get up close with the cars. In addition to the i3 & i8, there was an ActiveE, although I think I was just about the only person interested in looking at it. Next to the bold concept i3 & i8, the ActiveE looked very pedestrian.

Richard Kim discusses the exterior design of the i3

 

After about an hour long photo session, there were presentations by Richard Kim, exterior designer of the i3 & i8, and Rich Steinberg, manager of electric vehicle operations and strategy for BMW. Kim talked about how the designs for both cars were conceived, and how he and his team really started with a clean slate when they began the process. They even worked out of a new office that wasn't even in the same building as the other BMW employees and kind of isolated themselves so their thoughts and ideas for these two ground-breaking vehicles could be pure. Steinberg then spoke about how the extensive use of CFRP & aluminum will make the i3 extremely lightweight and efficient and how the LifeDrive architecture that these cars employ is revolutionary and allows for more efficient cars and lower assembly cost.  LifeDrive is basically a return of the body-on-frame design that consists of two components: the Life Cell and the Drive Module. These two components combine to form the vehicle, with the life cell secured to the drive module with remarkably only four bolts and glue.

After the presentation, we had an opportunity to talk individually with both men and get some more photos. The whole event lasted for about three hours and since there wasn't a lot of people there everyone had the opportunity to talk with Kim & Steinberg if they wanted to. Being in the MINI-E program for the past two and a half years it was really rewarding to see the i3 for the first time in person. A lot of the feedback that I and the other MINI-E pioneers have given BMW has gone into shaping the car, both aesthetically and mechanically. BMW has been criticized by some for not selling an EV yet, only leasing the MINI-E and ActiveE to a relatively small group of people in special lease only programs. It's been called anything from greenwashing to a California CARB credit grab. I don't doubt the CARB credits were a part of why these programs exist, and BMW has never denied it. However anyone that thinks or writes that BMW isn't committed to e-mobility and sustainable automobile manufacturing is either blind or has some sort of an agenda against them. Being first to market isn't BMW's plan for electric vehicles, being the best when to arrive is. In 2013 the BMW i3 will be the first fully electric BMW ever sold, and from everything I've seen about this car so far, and I've seen much more than most, I think they are on target to achieve their goal. If they can manage to keep this car at a reasonably price ($40 to $45k), then I think they are going to sell very well.

I was asked by GreenCarReports & PlugInCars to cover this event. You can read my reviews at these links:

http://www.plugincars.com/bmw-holds-electric-car-sneak-preview-nyc-110091.html

http://www.greencarreports.com/news/1068445_sneak-peek-bmw-i3-and-i8-u-s-debut-before-la-auto-show

BMW i3 Concept Revealed!

So here it is. It's been over two years since we first started hearing about the mysterious BMW "Megacity Vehicle" since dubbed the 2013 BMW i3 and we're finally getting an official look at what BMW has been cooking up.

This is a concept, so the production version will be a bit different, but overall the shape will be pretty much what we see here. They will of course lose the glass side panels and roof, both to be replaced with carbon fiber panels as is the entire outer shell. If you compare it to the renderings in the post below this, you see it is kind of a hybrid of a few of them. There haven't been much details released yet, but some of them of note that I did read are the car will have tall 19" wheels, which are very large diameter for a car of this size. The stated purpose for these are that they lower the rolling resistance and improve efficiency. It will also go 0-60 in under 8 seconds. It will charge on a regular household 110v outlet in six hours. That basically means the battery pack is small as previously reported, probably 16 to 18 kWh. It will also have a range extender option that BMW calls i-REx. The range extender will be a small gasoline(not diesel) engine that will only charge the battery pack, it will not have the ability to drive the wheels directly like the Chevy Volt can under certain circumstances.

 I'm sure there will be lot's of info coming out in the next few days, I'll try to get it all up here as soon as it's available.

BMW i3 To be Officially Introduced in July!

 

According to BMWCOOP and some of my other sources, the BMW i3 as well as the i8 may be formally introduced as early as late July. This goes against most reports that the i3 will be seen for the very first time at the Frankfurt Motor Show in September. 

While BMW has shown pre-production i8's in videos, they have never shown the public an i3 in the flesh and have only provided vague sketches of the car that is hoped to revolutionize the electric car market, setting new standards for efficiency as well as being the first-ever mass produced car that is made entirely of lightweight carbon fiber reinforced plastic and aluminum. This car may very well pave the way for BMW as well as other major OEM's to offer dramatically lighter, more efficient cars that require less energy to operate.

BMW Recruiting Engineers to Focus on Lightweight, Carbon-Fiber Composites

According to this report BMW is recruiting 40 engineers that specialize in carbon fiber to join the i3 and i8 development teams.

The photo above is the frame of the i3 during crash testing simulations. This further proves BMW's commitment to the extensive use of CFRP in their future models, particularly vehicles in the new i line.

The i3 will eventually have three variations. The initial i3, the one we have been focusing on here will be a three door hatchback that seats four and is scheduled to be release in 2013. Rumors have it that this version will be then offered with an onboard range extending, gasoline powered generator. A few years later, there will be a smaller two seat hatchback with a smaller range for inner city driving, and then a five seat, four door version that is larger then the original i3 and will have a larger battery with a range at least as great as the original i3.

BMW may be joining the EV party a bit later than some competitors, but they certainly have some grand plans for the next three to five years. This recent news about hiring more engineers that specialize in CFRP only adds credibility to their commitment to light weight, highly efficient electric and plug in hybrid vehicles. That's good news in my book.