~ Auto Buzz ~: Lexus Files LBX Trademark in Europe

Friday 14 August 2020

Lexus Files LBX Trademark in Europe



On August 5th, Toyota registered a European trademark for LBX . What really placed it on our radars is the discovery, a few days later, of a corresponding Lexus LBX trademark filed the same day in Israel. Notably, it has yet to be filed in the U.S.

What could a Lexus LBX be? Several of our forums members suggested it might be a new infotainment system, perhaps a successor of sorts to the outgoing Lexus Enform system. However, the original trademark filing for Lexus Enform was verbose and detailed, whereas the LBX trademarks are simply for “automobiles and structural parts thereof”.

A future concept vehicle is also possible, perhaps a Lexus Battery eXperimental or Lexus Battery crossover as a possible offshoot of Toyota’s e-TNGA initiative. Earlier this year, it was rumored Lexus was preparing a small crossover based on the Toyota Yaris Cross, with plans to call it the BX.

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