In short: OnePlus may be planning to rebrand its Dash Charge technology as “Jet Charge,” according to a new trademark application reviewed by AndroidHeadlines. The development comes shortly after the Chinese phone maker was hit with a lawsuit over the original name of its quick charging solution which it has been avoiding for some time now, signaling it’s preparing a transition to another moniker. The firm has yet to have its application officially accepted and published by EUIPO, after which any interested third parties will be able to oppose the trademark attempt for three months.
Jet Charge is the second possible candidate for a Dash Charge successor as OnePlus already filed to trademark the term “Warp Charge” this summer. That particular application has already been reviewed and is currently nearing the end of its opposition period which runs until October 30. No complaints have been launched against the filing to date. Both the Jet Charge and Dash Charge trademark applications have been filed along with their respective logos which use custom fonts not found in public databases. Both also contain the shape of a lightning bolt between the first two letters, though that’s more obvious on the example of Jet Charge, with the design cue clearly being meant to be indicative of the high charging speed enabled by OnePlus’s technology that’s been touted as one of the main selling points of the company’s Android smartphones for many years now, even though it currently appears to be nameless.
This is a developing story.
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