Guys, Google is doing it! After code hinted at the move, Google is handing out free 4K movie upgrades to past purchases on Google Play Movies & TV. Not only that, they will also start selling 4K movies at lower prices. Yesssss!
The news dropped this morning on Google’s Keyword blog, where they announced that they’ll begin upgrading your past movie purchases to 4K, even if you bought in standard (SD) or high (HD) definition. They’ll do the upgrades automatically if your movies are available in 4K from participating Hollywood studios.
As for better pricing, Google says that starting today, 4K movies simply cost less on Play Movies & TV.
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