Facebook on Sunday published its user privacy principles for the first time ever, having done so amid significant pressure from the European Union which is coming in the form of the General Data Protection Regulation, a new law that’s going into effect on May 25th. The regulation that has already been drafted an approved mandates Internet companies to allow users to access all of their collected data, export it, and delete it at will. Digital firms will also be legally obliged to report any data breaches within 72 hours of becoming aware of them, which is a provision that may have been partially prompted by the hacking attacks Yahoo suffered in recent years, as well as the company’s general privacy practices that generated some tensions between Washington and Brussels.
The newly published privacy principles aren’t part of Facebook’s terms of use and specifically deal with GDPR’s subject matter. They postulate seven points in total, ranging from the company’s pledge to provide users with full control of their data and help them understand how it’s being used to guarantees that all necessary protections are in place to secure such data and that Facebook’s products and services were built with privacy in mind “from the outset.” The Menlo Park, California-based social media giant now also provides users with the option to delete any of their personal data collected by the platform, assuring individuals that they always own the information in question. Facebook deemed itself “accountable” as part of the principles, noting that it both conducts in-depth testing of its offerings in regards to their privacy protections and regularly consults with legislators and experts about how to make its solutions even more secure. The company also pledged to continue improving all privacy-related aspects of its platform in partnership with third-party professionals and regulators. Starting today, all Facebook users will receive suggestions to perform a checkup of their privacy settings.
The move is just the latest development in Facebook’s effort to prepare itself for GDPR, with the firm announcing a new privacy control center last week, describing it as the ultimate hub for accessing all of one’s privacy control settings. The EU’s upcoming legislation mandates fines of up to €20 million ($24.81 million) or four percent of the violator’s global yearly revenue, whichever is higher.
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