Google knows a lot of people out there spend a lot of time using YouTube, but it’s always looking for ways to help you consume more content. Google makes tweaks to YouTube in the hope that they’ll make it easier for you to find new content to watch and stick around a bit longer.
Today, Google announced that there is a big change coming down the pipe: A new look for YouTube. Google is applying Material Design to the YouTube desktop experience, starting with a preview that you can opt into right here if you’re so inclined. With it, Google wants to create an insightful user experience that’s simple to navigate, in part by removing visuals that can distract from the browsing or viewing experience.
Here are the bullet points, as noted by Google:
- Simplicity: The only thing you should be concerned about is watching the content you love. The new design is clean and fresh, thanks to the removal of visuals that can distract from your browsing or watching experience. We’re focused on making the content shine!
- Consistency: The new design is aligned across Google platforms, including the YouTube mobile app, while still providing the features you know and love.
- Beauty: We strive to combine beauty and purpose to create an effortless experience.
Google is using a faster framework called Polymer to roll out the changes, which also means that it can streamline feature rollouts, too. For instance, the biggest new addition has to be a brand new dark theme. Google says it will cut down on glare and make the colors in your videos pop a bit more. After the dark theme has been enabled, it will consistently stay active as you navigate YouTube from one video or channel to the next.
So, Material Design and a dark theme. Do you approve of these changes?
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