Genesis Brand Launches its G90 Luxury Flagship
Cutting-edge technology, ultimate refinement and luxurious
convenience set the Genesis brand flagship apart
Premium luxury sedan exudes confidence and differentiation through
‘Athletic Elegance’ with refined and dynamic performance
Generous world-class safety and technology innovations
January 12, 2016 – Hyundai Motor Company today unveiled its G90 premium luxury sedan
for the Genesis brand in the U.S. market, the new flagship of the brand’s model line-up. The
G90 will compete at the top of the premium luxury car segment with world-class
technological innovations and the highest levels of refinement, convenience and dynamic
performance.
Created by key members of the new Prestige Design Division, G90 represents the
embodiment of the brand’s ‘Athletic Elegance’ design theme. The G90 silhouette is both
powerful and refined, from its prominent hood, generous wheelbase, minimized overhangs
and sophisticated rear deck contours. Inside the cabin, fine materials and textures from top
automotive suppliers meet human-centered ergonomics to provide occupants with absolute
convenience and luxurious comfort.
Human-Focused Innovation
With advanced technological innovation at its core, G90 features GENESIS SMART SENSE,
a suite of active driver safety technologies. These features cover the full spectrum of safety,
from driver alertness and focus to total occupant safety, and even the safety of other drivers
around you. This suite brings together systems such as Automatic Emergency Braking with
Pedestrian Detection, Smart Cruise Control, Smart Blind Spot Detection and Lane Keep
G90’s Automatic Emergency Braking (AEB), utilizing sensor fusion technology to help avoid
a potential collision or reduce its impact. With this system, G90 will employ automatic braking
when it detects another vehicle or pedestrian at an unsafe closing rate of speed. This system
uses the front radar from the Smart Cruise Control system and the forward camera from the
Lane Keep Assist (LKA) to provide this extra margin of safety.
Best-in-class Luxury Refinement in every area
Benefitting from an intensive four-year development focus by an 800-strong team, the G90
offers best-in-class NVH refinement levels. Every detail of the interior has been crafted to
enhance the car’s human-centered focus.
Advanced ergonomic analysis dictates the positioning of driver controls, passenger comfort
and entertainment features, while exclusive materials are sourced from the finest artisans
around the world. For optimized comfort, Genesis offers a 22-way power driver seat.
Vehicle dynamics, including ride comfort and road holding in adverse conditions, are
optimized by combining an advanced H-TRAC all-wheel-drive system with the first
application of Genesis Adaptive Control Suspension (ACS).
Sporty Agility with Refined Performance
G90 owners will immediately notice the highest standards of refined performance. These
characteristics are central to the Genesis brand, with development teams carrying out
rigorous performance testing at the company’s European Technical Center at the Nürburgring
in Germany and the California Proving Grounds in the Mojave Desert. Even with this sporty
and responsive character, the G90 interior environment remains well-mannered. G90
powertrain options include an all-new 3.3-liter direct-injected, twin-turbocharged V6 or the
award-winning Tau 5.0-liter direct-injected V8 for ultimate power.
In addition to the United States, G90 will be offered in other markets, including China, Russia
and various countries in the Middle East. Five additional Genesis models are planned for
launch within the next five years.
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