In each of the last 28 months, the Toyota Tacoma has been America’s fifth-best-selling pickup truck nameplate.
One might imagine, however, that its ability to succeed in its own sub-category of small/midsize trucks would have weakened over the last ten months. With the introduction of new midsize pickup trucks from General Motors, the best-selling manufacturer of pickup trucks in America, the number of Tacoma competitors increased from one, the Nissan Frontier, to three.
Yet since the Colorado and Canyon arrived on the market, Tacoma sales have steadily increased on a year-over-year basis. Indeed, the rate of improvement has actually increased of late, as well.
Over the last three months, Tacoma sales jumped 29 percent compared with the same period one year ago. Toyota USA has twice sold more than 17,000 Tacomas in the last three months.
True, the overall pickup truck market is booming and Toyota is benefiting from added attention because of a refresh for the 2016 model year.
Meanwhile, Toyota may also be benefiting from increased attention in the category as a whole. The arrival of the Canyon and Colorado last autumn struck a chord with many potential truck buyers. Even as the two GM nameplates combine for approximately 9,400 U.S. sales per month, which didn’t exist for GM in the recent past, Toyota has added an additional 2,500 Tacoma sales per month through the first seven months of 2015.
Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures. Follow on Twitter @goodcarbadcar and on Facebook.
The post Chart Of The Day: Toyota Tacoma U.S. Sales Growth Is A Thing To Behold appeared first on The Truth About Cars.
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