Not since January of last year had the Honda Odyssey finished a month as America’s top-selling minivan. Indeed, not since October of last year had the Toyota Sienna not been America’s best-selling minivan.
But in July 2015, Odyssey sales jumped 18 percent, year-over-year, enough to overtake the Sienna on a monthly basis.
America’s whole minivan category is in a state of flux in 2015 as a shutdown at FCA’s Windsor, Ontario, facility produced a dramatic slowdown in Dodge Grand Caravan and Chrysler Town & Country sales, particularly of the fleet variety. The one true minivan of the bunch, Mazda’s 5, has been discontinued. The improvements recorded by the Kia Sedona are impressive relative to Kia’s historic Sedona levels, but it remains a small part of America’s minivan segment.
Sienna sales, meanwhile, are up 12 percent and are on track to rise to a nine-year high after five consecutive years of U.S. sales growth. Sienna market share in the people carrier category grew to 29 percent through the first seven months of 2015, up from 22 percent at this stage last year.
The Grand Caravan/Town & Country’s market share has tumbled from 49 percent through the first seven months of 2014 to just 31 percent so far this year. Honda’s market share in July, specifically, was 30 percent. Both the Sienna and Odyssey outsold the combined FCA efforts in May of this year.
Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures. Follow on Twitter @goodcarbadcar and on Facebook.
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