Ford is looking to boost sales of its full-size F-150 by offering more than $10,000 in incentives for some higher-trim models in some parts of the United States, Automotive News is reporting.
Production issues have plagued the aluminum 2015 F-150 since its launch late last year. According to Ford, only half of the F-150’s normal inventory has been available since June, which as hampered sales. The automaker says dealer stocks will be full by the end of September.
The company’s website offers nearly $11,000 off of 2015 Ford F-150 XLT SuperCrew with Chrome or Sport packages in some parts of the country.
“The truck hasn’t sold up to expectations for the most part,” Akshay Anand, an analyst at Kelley Blue Book, told Automotive News. “This may be a hint that in certain parts of the country, the issue might just be more than supply.”
Truck sales have been up for the first half of this year, but the F-150’s sales pace has been modest. F-Series volumes have dipped in each of the last five months, and second-quarter sales have dropped 6.5 percent.
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