The U.S. auto industry was projected to make 6% gains in April 2015, an increase that would have produced at least 80,000 more April sales this year than in April 2014.
Instead, April 2015 auto sales grew by less than 5%, and the industry’s volume improved by around 64,000 units. Auto sales are healthy, but why weren’t they quite as healthy last month as anticipated?
There are hundreds of factors to consider, from Bob realizing that new patio furniture was more important than a new Ram EcoDiesel, to the decreased demand for certain aging models. But if one vehicle category needed to accept blame, it would be passenger cars.
Car volume slid nearly 1.6%, according to the Automotive News Data Center, even as pickup truck sales jumped 8%, commercial vans shot up 12%, and SUV/crossover volume rose 15%. True, minivans are tumbling, but that’s not so much a reflection on the category as it is a symptom of FCA’s retooling of their Windsor plant. Setting aside the Town & Country and Grand Caravan, minivan sales were up 7% in April.
But April’s car sales declines were sourced from all manner of automakers, from best sellers and worst sellers alike. Nine of America’s 15 best-selling cars (Camry, Accord, Fusion, Altima, Cruze, Focus, Sonata, Malibu, Optima) reported year-over-year sales declines in April 2015, including three of the top five and six of the top ten.
From the leading Toyota Camry’s 10% drop to the 14th-ranked Kia Optima’s 6% decrease, passenger car declines were pervasive in April, a period during which all of America’s 20 top-selling SUVs and crossovers posted notable year-over-year improvements.
Yet exceptions to the rule weren’t rare. The Camry’s closest challenger in April was not a fellow midsize car but rather a fellow Toyota. Sales of the second-ranked Corolla jumped 10%, a gain of nearly 3000 units compared with April 2014.
The third-ranked Honda Civic posted its first YOY increase since June of last year, a modest but meaningful 3% gain.
The Hyundai Elantra’s April increase was its second consecutive.
Chrysler 200 sales more than quadrupled to 18,850 units – April 2014 represents a period of transition for the 200 nameplate.
The Nissan Sentra joined the compact car improvements highlighted by the Corolla, Civic, and Elantra. Sentra sales have increased in 19 consecutive months.
Finally, the Ford Mustang’s 81.5% increase, a continuation of a topic we discussed last month, meant Ford’s lone two-door accounted for nearly one out of every five Blue Oval car sales last month.
Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures. Follow on Twitter @goodcarbadcar.
The post April 2015’s 15 Best-Selling Cars In America – Not As “Best” As They Were A Year Ago appeared first on The Truth About Cars.
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