Audi's marketing team has been on a creative roll lately. In case you missed it, they came out with this humorous video for April Fool's Day...
I actually thought this chair was real until halfway through the video, although I wouldn't put it past Audi to create a chair that can predict when I need a coffee.
Matthew Marchak, CEO/president of The Eighth Floor, said this about the video: “Luxury brands are often positioned in a very serious, “stuffy” light, which can sometimes alienate them from some key consumer audiences. By incorporating a “spoof” on their own cutting edge technology, Audi is able to engage an expanded target audience through light, intellectual use of humor while maintaining the DNA of the brand." (Source: Luxury Daily)
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