For awhile now Audi has taken an integrative approach to marketing the brand, becoming involved in the lifestyle of its customers.
What I admire about Audi is that they are very supportive of the arts, shining a light on the innovative and creative individuals who are making a difference in their communities.
This week Audi participated in the Berlinale Brunch where celebrities, filmmakers, and tastemakers gathered to celebrate the International Film Festival. Film legends like Oscar winner Sir Ken Adam and experts discussed trends of movie and automobile scenes.
Audi also presented actor Daniel Brühl with a new TTS Coupé 2.0 TFSI quattro S tronic. Brühl has been a brand ambassador since 2005.
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