~ Auto Buzz ~: QuattroWorld

Wednesday, 10 October 2012

Fastest Audi in the World! - Jeff Gerner Audi S4 Bonneville 2012

By Johan Laubscher

In recent years a very special Audi S4 has been seen going for speed records at Bonneville. Jeff Gerner is the owner of this Audi S4 which has over 1000 HP. Last year he took the five cylinder beast onto the salt flats and topped 242 mph. Jeff and the Audi S4 were back at Bonneville 2012, aiming for a new world record. QuattroWorld provided some great coverage last year and traveled to Bonneville in 2012 to report live from the event along with eGarage.

Jeff and the Audi were ready and set a new World Record with an average speed of 236.599 MPH, whilst topping at approximately 260 MPH. A tremendous success for Jeff and his beautiful Audi S4. You can read the full story and watch the documentary from eGarage and QuattroWorld HERE.

We featured a short preview of the Audi S4 at the 2012 Bonneville Speedweek. It can be seen HERE, and includes links to QuattroWorld’s coverage.

More information:

QuattroWorld 2012 Bonneville coverage

QuattroWorld 2011 Bonneville coverage

QuattroWorld.com website
QuattroWorld.com FB page
eGarage website
eGarage FB page

All images hosted at QuattroWorld.com

Thursday, 4 October 2012

Audi lets you be the Le Mans hero

By Johan Laubscher

Audi was well represented at the 2012 Paris Motor Show. Various new models were on display, thrilling the public. Among all the new cars and promotions there was one extremely clever idea from Audi. Titled The Audi Le Mans Experience, it was an activity were an iPad was used to take a photo of a person. The photo, along with the person’s name and national flag were then incorporated into a very clever two minute video. All the videos are identical but for the difference in the person’s photo and the name that appears in the intro, on the actual car, race broadcast and the Audi Magazine.

Your name on the #1 Audi R18

The video portrays the person driving the #1 Audi R18 e-tron quattro at Le Mans 2012. Wisely chosen camera work and commentary that is all in the third person, ensures a enjoyable video which shows the person in question driving like a champion at Le Mans to come back from a problem and win the race overall. All the videos are uploaded onto the official YouTube channel where the person can view his victorious success at the 2012 Le Mans 24 Hours.

Both Mr George Achorn from Fourtitude and Mr Joshua Decker from QuattroWorld took part in this activity. We must admit, the videos look amazing. It was a very clever initiative by the marketing team at Audi. Enjoy watching Fourtitude and QuattroWorld take victory in the videos below: