~ Auto Buzz ~: Lexus Trademarks TX 350 & TX 500h Nameplates

Tuesday 15 September 2020

Lexus Trademarks TX 350 & TX 500h Nameplates



Lexus has registered trademarks for the TX 350 and TX 500h with the United States Patent and Trademark Office, suggesting a new model could be on the horizon.

In the name of pure speculation, the brawny TX nameplate could be the answer to U.S. dealership requests for a large three-row SUV — this quote from an Automotive News interview with Lexus USA dealer council chairman Carl Sewell III says it all:

Sewell said Lexus could use a Cadillac Escalade fighter — a big, three-row luxury SUV — but there are other considerations beyond what dealers want, such as how vehicles fit into the brand’s regulatory plans.

“I think every dealer would raise their hand for that product, certainly,” Sewell told Automotive News last month. “One of the big things we’ve been working on over the last two years on council is our premium luxury utility vehicle lineup for the future. Right now, we’ve got a really strong sub-$50,000 lineup. But when we look above that, we’ve got some great product today, but what do those products look like for the future?”

(This is not the first time Lexus has trademarked TX, originally registering the nameplate in 2009 before abandoning it in 2017.)

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