Record Truck Deliveries and Strong Car Sales Boost American Honda to February Records and 2020 Gains
March 3, 2020
- American Honda trucks set new February record as both Honda and Acura Divisions set new benchmarks
- American Honda sales were up 4.2%, with trucks gaining 6% and passenger cars up 2% for the month
- Record Honda truck sales lifted the brand 4.7% in February, with multiple models seeing double-digit gains
- Honda Civic sales climbed 11.5% in February, with Fit sales jumping 63.5%
- Acura RDX set a new February best to push division February truck record; cars led gains, with ILX up 3.4%
Sales Highlights
The 1-2 punch of MDX and RDX delivered a February record for Acura trucks, with RDX itself setting a new February mark, while Acura cars led gains for the brand.
- February sales of 4,982 units put RDX back in the record books and Acura’s stalwart MDX delivered 3,858 sales—the two combining for a new Acura February truck sales record.
- ILX led gains for Acura in February, with a 3.4% gain on sales of 1,083 units—it’s best February since 2016.
- TLX also gained for the month, up 2.0% on sales of 2,263 vehicles.
Model Notes
- Every Acura core model offers an A-Spec appearance package, which attract more than twice the under 35 year old buyers as non A-Spec models.
- More than 99% of all Acuras sold in the U.S. are made in America, with five of the brand’s six models built at the company’s three Ohio auto assembly plants.
| American Acura Vehicle Sales for February 2020 | ||||||
| Month-to-Date | Year-to-Date | |||||
| February | February | DSR** | February | February | DSR** | |
| 2020 | 2019 | % Chg. | 2020 | 2019 | % Chg. | |
| Acura Division Total | 12,264 | 12,213 | -7.3% | 21,494 | 21,977 | -6.0% |
| ILX | 1,083 | 1,047 | -4.5% | 2,018 | 1,852 | 4.7% |
| NSX | 9 | 22 | -62.2% | 18 | 53 | -67.4% |
| RLX | 84 | 127 | -38.9% | 147 | 246 | -42.6% |
| TLX | 2,263 | 2,219 | -5.9% | 4,032 | 3,888 | -0.4% |
| MDX | 3,843 | 3,833 | -7.5% | 6,804 | 6,801 | -3.9% |
| RDX | 4,982 | 4,965 | -7.4% | 8,475 | 9,137 | -10.9% |
| Selling Days | 26 | 24 | 51 | 49 | ||
| * Honda and Acura vehicles are made of domestic & global sourced parts ** Daily Selling Rate |
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[Source: Acura]
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