The Wall Street Journal today reported Harley-Davidson is suspending production of the much-anticipated LiveWire due to an undisclosed issue involving the vehicle’s charging system. According to the WSJ article, Harley-Davidson has asked customers to avoid charging their LiveWires with their home outlets and instead charge via DCFC at their local Harley-Davidson dealership until the matter is resolved.
The charging issue, says Harley, does not compromise the safety of the LiveWire to operate.
The news comes as a major blow for The Motor Company, as it is already facing the reality of cut shipments and weak sales during the last quarter. The LiveWire represents a rejuvenation within Harley-Davidson, as it enters the electric motorcycle market in an attempt to attract new blood who would not have considered the brand – or motorcycling at all – in the past. However, its $30,000 price tag is a major barrier to entry for the exact customer it’s trying to woo. Still, the LiveWire represents Harley’s halo product within the electric space, with other electrics to come in the pipeline.
Harley-Davidson is conducting tests and investigating the cause of the LiveWire’s charging issue, but has yet to announce what it has found so far or when production would resume. When asked to comment about the suspension, Harley-Davidson representatives replied with the following email response:
“As we lead in the electrification of motorcycles, we have delivered our first LiveWire motorcycles to
Motorcycle.com will update this story once more information becomes available.
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