October 1, 2019
- Three fewer selling days impact American Honda September sales results
- Balanced sales of cars and trucks help Honda brand make key share gains despite industry downtrend
- ILX continues strong sales gains for Acura brand; RDX maintains #2 spot in luxury’s largest segment
Sales Highlights
While the shorter month and luxury brands competing on price challenged year-over-year results for the Acura brand, gateway Acura models ILX and RDX performed well to maintain brand momentum.
- ILX gained a solid 15.9% on sales of 1,078 units.
- While key competitors are spending aggressively to capture sales, RDX remains strong with sales topping 4,300 units to maintain its #2 position in segment
- Acura SUV sales continue to lead the brand with total sales of over 8,000 units.
Model Notes
- The RDX is on pace for another record in 2019. Acura’s hugely popular compact luxury SUV has earned annual sales records in 8 of the past 9 years.
- Following its 2019 refresh, ILX is America’s fastest growing compact luxury sedan, serving as Acura’s gateway model by bringing in more first time, millennial and multicultural buyers than any other
| American Acura Vehicle Sales for September 2019 | ||||||
| Month-to-Date | Year-to-Date | |||||
| September | September | DSR** | September | September | DSR** | |
| 2019 | 2018 | % Chg. | 2019 | 2018 | % Chg. | |
| Acura Division Total | 11,098 | 13,511 | -10.7% | 112,813 | 114,483 | -1.0% |
| ILX | 1,078 | 930 | 26.0% | 10,697 | 8,242 | 30.4% |
| NSX | 16 | 11 | 58.1% | 202 | 122 | 66.3% |
| RLX | 46 | 164 | -69.5% | 799 | 1,417 | -43.4% |
| TLX | 1,741 | 2,064 | -8.3% | 18,926 | 22,917 | -17.1% |
| MDX | 3,833 | 4,643 | -10.3% | 37,231 | 37,187 | 0.6% |
| RDX | 4,384 | 5,699 | -16.4% | 44,958 | 44,598 | 1.2% |
| Selling Days | 23 | 25 | 229 | 230 | ||
| * Honda and Acura vehicles are made of domestic & global sourced parts ** Daily Selling Rate |
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[Source: Acura]
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