~ Auto Buzz ~: Lexus Opens Brand Experience Center in Tokyo Shopping Mall

Thursday 29 August 2019

Lexus Opens Brand Experience Center in Tokyo Shopping Mall



Lexus Meets Tokyo

Part boutique, café and vehicle showroom, Lexus Meets is a new brand space inside Tokyo’s Midtown Hibiya shopping center. Here’s a quick tour of the place, courtesy of the Lexus UK blog.

The first section is the Steer and Ring boutique, stocked with a range of products, including the Crafted for Lexus collection.

Lexus Steer and Ring Boutique

The Lexus Meets café is called The Spindle, and its designed around a massive spindle-shaped light. There is a variety of food for lunch, including a full deli picnic and a Spindle Ale craft beer.

Lexus Spindle Lunch

The Touch and Drive area is for vehicle test drives — customers can reserve a model through a kiosk or by using a smartphone app. The driving routes through Tokyo are customized depending on the time of year, and vehicles can be borrowed for one or two days depending on availability.

Lexus Test Drive Tokyo

Lexus Meets is open from 11am-9pm, with The Spindle Cafe open until 11pm.

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