Lexus Australia has gone off-the-board with their latest commercial, choosing to focus on the driver rather than the car:
While it’s still an advert designed to sell cars, there’s something very human and surprising about this commercial.
Speaking with Australian ad blog B&T, Lexus Australia head of marketing Vin Naidoo said: “At Lexus, we anticipate the needs of our customers on their journey but recognise they are ultimately in control.
“Our new campaign elegantly captures this sentiment.”
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