The Lexus LM luxury minivan debuted today at the Shanghai Motor Show with this video as an introduction:
The reaction to the LM debut has been mixed, as enthusiasts try to reconcile the addition of a region-specific minivan over a model more global in its appeal. If anything, this shows the brand’s ambition in China — here’s a translated comment from Lexus China marketing director Chen Hao:
Lexus users in China will soon exceed one million. In the future, we will stand in the millions and be the best. Through a comprehensive product lineup, fully meet the needs of Chinese users. Personalized needs, Lexus craftsmanship and unique ‘temperature luxury’ are passed on to more users. I hope that in the future, more and more Chinese consumers, together with Lexus, will be able to enjoy it.”
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