Earlier this week it was reported that Google was facing some major changes in Europe, which will lead the company to charge device manufacturers for its suite of apps on Android devices in the region.
Now, a new report from The Verge sheds some light on just how much Google is going to charge per phone, along with per tablet as well. The details were revealed in confidential documentation the publication was able to see, which reveal that Google will have a per-device pay structure in place that will cover phones with different levels of pixel density in the display but have a more rigid tier setup for tablets.
There are three tiers in Europe for smartphones, with the Germany, Sweden, the Netherlands, Norway, and the United Kingdom shouldering the highest costs. It’s in those areas that a smartphone with a pixel density of more than 500ppi will see a per-device cost of $40 to have the Google suite of apps installed on the device, including the Google Play Store.
As the pixel-per-inch count drops, so does the per-device cost. If a handset has between 400 and 500ppi then the suite of apps will cost $20 per device, while devices with lower than 400ppi will see a per-device fee of $10. Some low-end handsets will see a per-device fee of only $2.50. As noted in the original report, the higher pixel density in these phones and how it relates to the fee attached to them may relate to a higher ppi count being tied to more high-end smartphones, like the Galaxy S9 for instance.
Meanwhile, tablets will cap out at $20 per device based on the documents, with an entirely different pricing tier in place that’s applied evenly across the countries in Europe.
Google will reportedly help offset those fees, though, if smartphone manufacturers agree to preinstall Google’s Chrome and Google Search on their devices. And if those device manufacturers don’t do that, then Google will reportedly not be paying them device search revenue shares:
“If the Company elects not to place the Google Chrome browser on the Application Dock for any Qualified Device(s) supplied into the EEA [European Economic Area], Company will not be entitled to any portion of revenue generated from Google Chrome for such Qualified Device(s).“
These changes will go into effect for devices that are activated on or after February 1, 2019.
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