In short: Google is shutting down the consumer version of Google+ because the social media network isn’t worth maintaining, the company said Monday. The decision stems from Project Strobe, an internal effort started earlier this year with the goal of reviewing third-party developer access to Android and Google Account data. In a prepared statement, the firm said its review confirmed what it was already aware of – Google+ failed to capture a significant number of users and developers, so it consequently isn’t worth maintaining. Besides low usage, Google+ engagement rates are also defeating, with 90-percent of them lasting for under five seconds, according to Alphabet’s subsidiary.
This is a developing story.
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