Google is by far the most popular search engine out there, but in case you’re really worried about privacy, there is a really good alternative to it that is called DuckDuckGo. Now, most of you have probably never heard of this search engine, as it’s less known than Yahoo and Bing, for example, but it’s a really solid option, especially if you’d like to keep things more private. Unlike Google, DuckDuckGo does not track your data, in other words, it will not track what you clicked. The moment you open the duckduckgo.com website, the company will let you know that it doesn’t store your personal info, that it won’t “follow you around” with ads, and that it will not track you, ever. Now, there are other positives to consider here, DuckDuckGo will also share way less ads with you than Google, while you won’t miss much in terms of search results, as DuckDuckGo is a really capable search engine, despite the fact it has a rather odd name.
Unlike Google, DuckDuckGo will not throw the “Top Stories” search results at you, instead, you will see only recent news, though some of them will be highlighted at the top. You will be able to select your country, for more regional search results, or any country in the world, actually. You can keep things general and simply select “All Regions”. DuckDuckGo also lets you tweak the “Safe Search” option, while you can filter search results to: past day, past week, past month, and any time. Instead of regular web search results, DuckDuckGo also allows you to search for images, videos, news, and products, while the ‘about’ section is also available. These days, DuckDuckGo has around 800 million queries per day, which is a 33-percent increase compared to last year, so this search engine is actually growing quite a bit. DuckDuckGo does allow you to change themes as well, in case you don’t like the default one, which is basically all white.
Now, according to Sparktoro, Google basically has a monopoly when it comes to web searches, which was to be expected… nearly 90-percent of web searches occur on Google, which is astounding. The interesting thing is, DuckDuckGo is growing though, according to Sparktoro’s research, DuckDuckGo is one of the only non-Google properties that is growing its market share in the US search market. DuckDuckGo will show you ads, but it will show you ads based on the keywords you’ve typed it, it won’t track your past actions, nor anything of the sort, as the company often mentions privacy as something that it holds in high regard when it comes to its users, and it’s all in DuckDuckGo’s privacy policy that is available for everyone to take a look at.
According to DuckDuckGo founder’s post from earlier this year, Google actually deploys hidden tracker on 76-percent of websites across the web in order to monitor your behavior, while Facebook does the same on about 25-percent of websites. Needless to say, both of those tech giants are collecting huge amounts of data, and privacy is not exactly something you can achieve with them, which is where services like DuckDuckGo come to play. DuckDuckGo’s founder actually wonders if all that tracking is necessary for companies to make a substantial profit, as he doesn’t seem to think so, as he thinks that companies can be “wildly profitable” regardless. DuckDuckGo’s founder actually said that the company’s vision is “to set a new standard of trust online”, while he also added that he doesn’t think that the “Internet should feel so creepy”. All in all, DuckDuckGo is growing quite a bit, and it’s quite a capable search engine, just in case you’re on the fence about privacy, and are willing to try something else.
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