The Galaxy Note 9 is officially available for purchase as of today following a two-week pre-order period and Samsung’s global marketing machine is now out in full force. The company’s latest attempt at advertising the new Android flagship comes in the form of a 60-second TV commercial that consumers in the United States and abroad are likely to see many times over the coming weeks. The video that can be viewed below does its best to summarize the Galaxy Note 9’s main selling point, including its storage superiority that’s still somewhat misleading given how the memory figure that Samsung is advertising is 1TB and consumers may have issues differentiating between supported and out-of-the-box available memory.
The Galaxy Note 9 is offered in two configurations, one with 6GB of RAM and 128GB of flash storage and another variant with 8GB of RAM and 512GB of memory. The 1TB claim only applies to the latter model which still isn’t being retailed by wireless carriers and only in a scenario wherein the Galaxy Note 9 is paired with a 512GB microSD card. Samsung and SanDisk are the only two companies that are currently selling such portable memory solutions, with their prices starting at north of $300 in both cases. The 512GB Galaxy Note 9 model retails for $1,249, whereas the base configuration of the Android phablet will set you back $999.
The pre-order promotions that Samsung and its distribution partners have been running allowed consumers to save up to several hundreds of dollars on accessories and even digital goods for Fortnite, with the move likely being prompted by the fact that the Galaxy S9 line has been selling below expectations so far, prompting Samsung to commit more resources toward ensuring that its mobile division still has a successful year in the premium segment of the market. Besides traditional advertising, Samsung is now also resorting to publicity stunts starring popular game streamers in order to promote the Galaxy Note 9 among a younger demographic, signaling a product strategy shift coming in the form of an attempt to advertise its stylus-equipped offerings to a much wider audience than before.
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