LG Electronics has just formally announced a partnership with Korean boy band, BTS, that will see the outfit appear in a collection of television and social-media based advertising campaigns for the company’s mobile products. The group will make its LG-specific debut with the OEM’s upcoming flagship phone, the LG G7 ThinQ. LG Electronics has pointed out that BTS has managed to appeal to music listeners around the world, winning the Top Social Artist of the Year award at the 2017 Billboard Music Awards, in addition to being the first K-pop artists to ever chart on the Billboard Top 10 as well as perform at the American Music Awards. According to the statement, the collaboration will be diverse and showcase the unique personalities of the group’s seven members, highlighting their “talent, attitude, and relationship with… fans, the very qualities that LG hopes to bring to its upcoming products.”
The partnership, which inevitable cost LG Electronics a large amount of money due to the international appeal and current success the band enjoys, comes at a time when the company’s smartphone division is suffering from staggering losses, with Q4 2017 being over $192M in the red, despite the corporation as a whole making a sizable profit. In the last two years – eight quarters – LG has seen only a single quarter of profitability for its mobile phones. Today’s news also comes shortly after a confusing series of leaks that began during MWC with an undercover look at its privately-displayed next-generation handset, along with reports that said the device was being delayed or scrapped entirely, in favor of making something more competitive. As is, the phone allegedly to be branded the G7 is receiving much condemnation from fans and critics online due to the inclusion of an iPhone X-derivative notch on the top of the screen.
The BTS promotional period allows for the chance for a reimagining of the OEM’s products’ appeal and attention. If the cards are played right, it may ultimately spawn memorable memes or get people talking, interested, and investing, in new LG products, which may return the company’s mobile segment to profitability.
The post LG Hires K-Pop Boy Band For Future Promotional Efforts appeared first on AndroidHeadlines.com |.
【Top 10 Malaysia & Singapore Most Beautiful Girls】Have you follow?
