Following the very well-received world premiere at the 2017 NAIAS, Kia Stinger – the brand’s newest vehicle and first sports sedan – traveled to Milan for its European debut.
The Kia Media Lounge, held at the East End Studios in Italy’s fashion capital, hosted more than 600 journalists, bloggers and opinion leaders from 22 European countries. With the intent to provide an up close and personal look at the Kia Stinger, the event was a day-long extravaganza filled with opportunities to observe and learn more about our prized gran tourismo model.
Michael Cole, COO of Kia Motors Europe, chats with a member of the European media.
With many notable members of Kia Motors management and the Stinger design team in attendance, journalists and media influencers had the chance to chat and learn about the different aspects of the Stinger and the inspiration behind its conception. Amidst the conversations and interviews, the crowd also gathered to celebrate the official unveiling ceremony as the Stinger made a charismatic entrance on to the stage.
Gregory Guillaume, Chief Designer of Kia’s Europe Design Studio, introduces the Kia Stinger.
Overall, our guests had many positive things to say about the Stinger. A majority of the praises pertained to the model’s elegant, sporty and muscular design while many others also complimented the sophisticated interior features. The general reaction was that the Stinger was sure to be a game changer for Kia that will certainly the boost company’s brand reputation among industry competitors.
This overwhelming amount of love and excitement for the Stinger makes us even more excited to bring the sports sedan your way soon. Stay tuned for more updates on the Kia Stinger!
[See image gallery at kia-buzz.com]
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