This popped up on my Facebook feed a while ago and wanted to share it with Car Lust fandom. It's from the Vintage Everyday web site, which you should visit regularly or Follow on Facebook. They collect vintage photos from readers, group them together, and post them as regular photo montages around some subject or other. They're very often famous people, though not always in formal photo shoots. But most of them have to do with everyday people going about their business and having some moment captured on film, which is something we seldom get to look at in our media-saturated world.
This installment was titled "60's Mustang – The Most Successful Cars of Ford Ever" and showcases owners with their 1960s-era Mustangs. The title is actually incorrect if one just goes by total sales (the Escort sold the most worldwide, though the F150 beats even that), but I have always been fond of Mustangs and found this series to be utterly charming for a number of reasons.
Rather than bore you with an array of facts and figures and narrative on the evolution of the Ford Mustang, I shall just present a few of my favorites from the series and let the interested reader visit the page and see the rest. These to me give a nice cross section of the sort of people who bought those early Mustangs. While we generally associate the classic 1960s Mustangs with the muscle car era, we must remember that the Mustang was first and foremost a (really, the) pony car. It wasn't really a sports car, like the Corvette, it was a sporty coupe, for the most part a redesigned Falcon with a longer options list. Many derided that first year's Mustang as little more than a "secretary's car". . .which, in fact, it was. That was precisely the demographic that Ford was shooting for: Younger, single or recently married, with enough money to get out of a basic econobox and into something a little more sporty, but still practical. Those were certainly not the only people that bought them, as we'll see below, but that was the core group of buyers.
Either way, as the first photograph shows, people loved their Mustangs. I'm not sure people get that excited about their first cars anymore (or any cars, for that matter) as they've really become almost appliances these days. But back then, when you got your first car, you made sure it was photographed. A lot. Preferably with you, the proud owner next to it. Or on it. . . .
Yeah, people would drive their rear-wheel drive plain ol' cars in the snow. Maybe with snow tires on the back. And they did okay without their big SUVs.
Someone's kept his car nice and shiny. What do you think he's doing, getting ready to check the tire pressure?
I guess this is probably one of the secretaries?
Runs in the family, no?
I think a lot of people in the service used to buy Mustangs. Unfortunately, a lot of them got stuck in garages for extended periods of time and were eventually sold by grieving family members.
And some were decidedly not service members. . . . .
Boyfriend and girlfriend? Brother and sister?
And finally another girl and her Mustang. With, one would guess, dad's Toronado in the back. Dig those shorts!
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