PRESS RELEASE
PROTON REEVALUATES ITS PRICING STRUCTURE FOR 2016
SUBANG JAYA, 8 December 2015 – Due to the weakening Ringgit, PROTON Holdings Berhad
(“PROTON” or “the Company”) is considering to increase prices of its cars, starting January 2016.
“We do feel the impact of the fallen Ringgit as many raw materials are purchased in foreign currency. The
weaker Ringgit affects the company’s operation cost and the entire eco-system chain from the vendors to
us. Hence, we are evaluating our price structure and the percentage of the price increase will depend on
the models,” said Dato’ Abdul Harith Abdullah, Chief Executive Officer of PROTON.
The price increase is seen as an industry situation as prices would need to be raised to compensate for the
effect of the lower Ringgit.
To cushion the impact which has been affecting the Company’s bottomline since August 2015, PROTON
has put more efforts in reducing operational costs and rationalising operations where necessary. Despite
these efforts, the weakening ringgit continues to put pressure on PROTON and is affecting the industry as
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