Lexus Australia has created a stunning display as part of their sponsorship of the Melbourne Cup Carnival:
Here are some details from Wallpaper Magazine:
The exterior of the three-storey pavilion is densely entwined with thousands of metres of recycled wire. Sustainable design expert, Joost Bakker, intricately twisted the material to recreate an enormous bird’s nest of rusted copper-toned roots.
Setting out to ‘transport Lexus guests beyond the racetrack, into a world of state-of-the-art design, it’s hard to believe the pavilion is a temporary structure’, says [Mim Design Studio director Miriam] Fanning of the carnival, which spans just six days.
Nicolas Hogios, chief designer at Lexus Australia, also created a sculpture of the new RX at the entrance of the pavilion — here is a behind-the-scenes look at the process:
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