French automaker PSA may be preparing to bring its luxury arm Citroen DS, to the United States within the next few years, Car and Driver reported.
Citing a source within the company, a U.S. market launch would be “necessary” for the brand’s viability and a decision on whether to bring the French luxury cars would be coming within the next few years.
Any return for the French automaker would be fraught with difficulty: no dealer network, no service and their cars are decidedly less-than-American sized. The automaker currently offers a DS3 premium minicar, a DS4 premium subcompact and a DS5 family wagon.
If it returned, DS would be the first French carmaker to sell cars in the U.S. in about 25 years. Peugeot explored the idea about 10 years ago, but ultimately gave up.
DS would need to overcome massive shortcomings in terms of product, distribution and service quickly to prepare a large-scale American attempt and to be viable in the States any time soon. Citroen had a Mitsubishi Outlander-based crossover once upon a time, and there is an old Mitsubishi factory could be up for sale. Just a thought.
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