USA
Lexus USA has reported 33,487 total sales for August 2015, a 6.0% improvement over last year — here’s the model-by-model breakdown:
| MONTH | Year to Date (*DSR) | |||||
| 2015 | 2014 | % CHG* | 2015 | 2014 | % CHG* | |
| CT | 1,504 | 2,191 | -28.7 | 10,001 | 12,507 | -19.6 |
| IS | 4,537 | 5,312 | -11.3 | 32,237 | 33,427 | -3.1 |
| RC | 1,337 | 0 | N/A | 9,299 | 0 | N/A |
| ES | 7,286 | 7,692 | -1.6 | 41,767 | 47,188 | -11.1 |
| GS | 1,795 | 2,537 | -26.5 | 14,638 | 14,660 | 0.3 |
| LS | 532 | 758 | -27.1 | 4,864 | 5,336 | -8.4 |
| LFA | 1 | 3 | -65.4 | 7 | 15 | -53.1 |
| Total Cars | 16,992 | 18,493 | -4.6 | 112,813 | 113,133 | 0.2 |
| NX | 4,448 | 0 | N/A | 28,834 | 0 | N/A |
| RX | 9,620 | 11,841 | -15.6 | 62,163 | 68,763 | -9.2 |
| GX | 2,221 | 2,198 | 4.9 | 16,249 | 14,429 | 13.2 |
| LX | 206 | 277 | -22.8 | 2,092 | 2,506 | -16.1 |
| 16,495 | 14,316 | 19.7 | 109,338 | 85,698 | 28.2 | 15.4 |
| Total Sales | 33,487 | 32,809 | 6.0 | 222,151 | 198,831 | 12.3 |
Please note, all percentages are calculated by the Daily Sales Rate (DSR), which takes into account the number of days in the month that dealerships could sell cars. August 2015 had 26 selling days, August 2014 had 27 selling days.
Much like last month, the SUV lineup lifted Lexus sales to a respectable 6.0% increase over last year. The NX continues to prove its worth with 4,448 units sold, and the RX selloff before the arrival of the new model has proved successful with nearly 10,000 sold in August.
On the other hand, the car numbers have dipped, with all models but the ES recording a double digit drop in sales. There is room for hope, however — the updated ES has started arriving in dealerships, and the updated GS will be released before the end of the year.
Looking at the overall luxury automotive sales in the USA, Lexus has once again finished first — here are the results:
- Lexus USA: 33,487 units
- Mercedes USA: 31,250 units
- BMW USA: 27,755 units
- Audi USA: 18,794 units
Two big months from Lexus has pushed them to second overall in the 2015 sales race, just 1,197 units behind BMW for the top spot. It’s all set up for a huge push to end the year, should be an interesting result!
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