The difference between a smart mobile marketing strategy and a mediocre one is the goal. If you’re looking for downloads, you’re in the wrong group. If, however, your mind is set on acquiring loyal users for your app – it means that you are heading in the right direction. One of the best ways to turn your app from a one-tap wonder into a hit is a solid retention strategy using push notifications. In fact, reports find that push notifications boost retention rates by a staggering 180 percent. To help you get it right, here are a few tips on…
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