Recent figures estimate that in 2015, the number of “big data” jobs will grow to 4.4 million, with 1.9 million in the United States. Leaders in these positions will be responsible for building intricate algorithms and crafting stories out of the massive amounts of data that today’s companies are generating. On marketing teams, data scientists will be responsible for connecting the dots between cross-platform audience experiences, optimizing customer lifetime value, building predictive analytics capabilities and guiding expansion into new markets. According to Accenture’s 2013-2014 CMO Insights survey, 78 percent of CMOs say that analytics, digital media, and mobile technologies will drive major…
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