Toyota’s next-generation Prius, which will be the first use of the automaker’s new global platform, will be shown to media in Las Vegas next month, Bloomberg is reporting (via Autoblog).
The report doesn’t specify when the automaker would build the next-gen Prius, or why it chose southern Nevada in the summertime for its reveal (Tesla speculation starts now).
Sales of the Prius have declined since 2007 and 2008 when average gas prices in the U.S. hovered around $4 per gallon. Toyota hasn’t fully updated the Prius since 2009, with a mild refresh gracing the hybrid in 2011.
Bloomberg notes that the eco-friendly Prius may have lost sales to all-electric cars — Nissan Leaf, Tesla Model S, and others — in the time it’s taken Toyota to update it.
The automaker began taking reservations in California last month for its hydrogen-powered Mirai.
According to our own Bark Maruth, we should expect glowing coverage of the Prius from reporters from carsaregoodandfun.net sometime next month.
The post New Prius Will Be Shown Next Month in Las Vegas appeared first on The Truth About Cars.
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