Alpinestars recently introduced its 2016 motorcycle collection with 50 new or significantly updated on- and off-road products. Company officials also discussed the business side of the sport and provided an update on the Tech Air Race and Tech Air Street airbag systems. Communications Manager Jeremy Appleton opened the event with economic news. “Alpinestars’ performance has been particularly strong over the last financial year,” he said. “We achieved growth worldwide, both in established markets, like the US and Europe, and emerging markets. We’re seeing the release of new sportbikes and technology from the manufacturers and that’s positive for the industry as a whole.” Product development and the technology that Alpinestars brings to the market remain the primary drivers for this success, Appleton said. “Development of new products has allowed us to build strength with our dealers and distribution partners, and increase market share. Our continuing success in MotoGP with riders such as Marc Marquez, Jorge Lorenzo, Dani Pedrosa, Andrea Dovizioso, Cal Crutchlow, and emerging star Maverick Vinales is especially relevant with road performance.
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