According to Cadillac CEO Johan de Nysschen, it probably could.
According to Automotive News, de Nysschen told analysts that Cadillac would have a “a far higher degree of autonomy and self sufficiency” within two years, and the company could report its own profits and losses, separate from GM.
Already, Cadillac contributes “a very sizeable contribution to the overall profit at General Motors” de Nysschen said, so let’s cut the dead weight already and keep the ugly sorority sisters in the basement?
Not so fast.
The Cadillac CEO admitted that the brand’s narrow portfolio and fledgling dealer overhaul could keep it under the GM umbrella — at least until 2018. The company is planning on several new models, including crossovers and sedans to help steady its financial base, that would begin arriving around 2018.
The company will sell 500,000 cars globally by 2020, de Nysschen reiterated to analysts yesterday. Last year, Cadillac sold 263,697 cars — more than 170,000 of those in the U.S. alone.
Chief engineer Dave Leone said that in the interim Cadillac needs to offer more than its German competitors for less money to gain traction in the luxury market — unlike it had in previous years.
Already, Cadillac has changed substantially its relationship with its dealers. The automaker said it would begin focusing its incentives on dealer experience and not necessarily sales, and it’s encouraging dealers to build standalone, boutique showrooms.
The post Could Cadillac Leave General Motors to Be on Its Own? appeared first on The Truth About Cars.
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