Cadillac likely won’t push to sell more cars in Europe before 2020, the company’s CEO Johan de Nysschen told analysts on Tuesday.
“We’ll go to that market when we have the right powertrains and the right cars,” he said Tuesday, according to the Detroit News.
Previously, Cadillac had planned some right-hand drive models and diesel powertrains to help it gain a foothold in European markets. According to the report, Cadillac has sold only 838 cars in Europe so far this year. Cadillac wants to sell 500,000 cars globally by 2020, de Nysschen said.
Instead of Europe, de Nysschen told J.P. Morgan Auto Conference attendees (we guess our invitation just got lost in the mail, or something) that Cadillac would focus on strengthening its position in China, Russia and the Middle East.
The report didn’t detail how Cadillac would combat crumbling or slowing economies in China or Russia, but it’s clear that Cadillac is going to wait until its portfolio is much, much stronger before it attempts to seriously compete with the Germans in their own backyard.
Global sales of Cadillacs are up 1.5 percent, led by a 7.4-percent rise in China, and despite a 2.4-percent slowdown in America.
The post Cadillac Slowing its Plans to Sell Cars in Europe appeared first on The Truth About Cars.
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