~ Auto Buzz ~: Subaru of America COO: BRZ Needs ‘More Performance’

Wednesday, 15 July 2015

Subaru of America COO: BRZ Needs ‘More Performance’



Subaru BRZ STI Performance Concept

It seems enthusiasts aren’t the only folks looking for a little more performance from the rear-wheel drive Subaru BRZ. Subaru of America COO Tom Doll would also like a little more performance — in terms of sales — from the sports car co-developed with Toyota.

Thankfully, he sees the best way to increase interest in the BRZ is to give us what we want.

Maybe.

Speaking on Autoline Detroit (via AutoGuide), Doll said: “We may have to do some things to (the BRZ) to enhance the driving performance a little more; take it up a little bit. Because I think that’s one of the learnings we’ve seen out of that vehicle, if it had a little bit more performance to it, it could really take up the sales level even more.”

Earlier this year, officials at Subaru confirmed a STI-branded BRZ would go on sale in the United States, but didn’t reveal specs or additions beyond the current car.

In addition to admitting the BRZ needs more performance — whether that means bumping up the power or giving the car some other tweaks — Doll also mentioned a second generation of the BRZ is still up in the air and wholly dependent on the intentions of executives in Japan.

A second-generation BRZ may also depend on Toyota. It’s been rumored the larger Japanese manufacturer is envious of the new Mazda MX-5 Miata — so much so that they’d be willing to use the architecture for the next Toyota GT86 and Scion FR-S. If that’s the case, don’t expect Subaru to follow suit.

The post Subaru of America COO: BRZ Needs ‘More Performance’ appeared first on The Truth About Cars.

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