Ford announced Tuesday its new range-topping truck, the F-150 Limited, which will go on sale this winter. The Limited replaces the Platinum as the most you can pay for an F-150, and while the automaker didn’t specify how much the Limited may cost, it’s clear it will be knocking on the door of $60,000 — if not kicking it down.
Limited only in name, not in price, Ford’s newest F-150 is aiming to push average transaction prices higher and further than they’ve ever gone before. According to Reuters, the average price paid for a pickup was $42,429 so far this year.
The Limited model sports 22-inch wheels, a 3.5-liter EcoBoost turbocharged V6, 360-degree cameras and massaging seats.
The F-150 Limited will take head-on the Ram 1500 Limited and GMC Sierra 1500 Denali, which cost $51,370 and $51,160 respectively.
In addition to unique exterior and polished aluminum wheels, the F-150 Limited sports four colors: Shadow Black, Magnetic, Blue Jeans (!) and White Platinum Metallic.
The new Limited trim features all of the interior goodies available: Ford’s Sync infotainment system, panoramic sunroof, cross-traffic alerts, remote start and tailgate release, and a laser-engraved production number plate on the center console that shows the position of your truck in the likely five-figure “limited” production run.
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