Full-size pickup truck sales improved by a modest 3.1% as the U.S. auto industry climbed 4.6% in April 2015.
As a whole, the pickup truck category increased its sales at a faster clip than the overall industry, rising 7.8% thanks to 46% gains from small/midsize pickups, vehicles which accounted for 15% of all pickup truck sales in April 2015, up from 11% at this time a year ago.
Even without an additional 9,442 sales from the Chevrolet Colorado and GMC Canyon, General Motors was the biggest seller of pickup trucks in April 2015. The Chevrolet Silverado and GMC Sierra combined to outsell the Ford F-Series by 1,053 units – they trail the F-Series by 4,257 units year-to-date – after trailing the F-Series by 3,386 sales in April 2014.
|
Truck
|
April
2015
|
April
2014
|
%
Change
|
4 mos.
2015
|
4 mos.
2014
|
%
Change
|
|
Ford F-Series
|
62,827 | 63,387 | -0.9% | 240,139 | 236,745 | 1.4% |
|
Chevrolet Silverado
|
45,978 | 42,755 | 7.5% | 172,672 | 150,512 | 14.7% |
|
Ram P/U
|
37,921 | 36,674 | 3.4% | 139,432 | 133,580 | 4.4% |
|
GMC Sierra
|
18,082 | 17,246 | 4.8% | 63,255 | 59,459 | 6.4% |
|
Toyota Tundra
|
10,681 | 10,217 | 4.5% | 39,438 | 37,619 | 4.8% |
|
Nissan Titan
|
1,038 | 956 | 8.6% | 3,676 | 4,274 | -14.0% |
|
—
|
—
|
— | — | — | — | — |
|
Total
|
176,527 | 171,235 | 3.1% | 658,612 | 622,189 | 5.9% |
Last month marked the second time in three months the full-size GM twins have outsold the transitioning Ford. Year-over-year, F-Series volume slipped 0.9% in April 2015. The Silverado and Sierra were jointly up 6.8%.
General Motors’ sold 73,503 pickups in total in the fourth month of 2015; 271,650 in the first-third of 2015.
|
Truck
|
April
2015
Share
|
April
2014
Share
|
4 mos.
2015
Share
|
4 mos.
2014
Share
|
|
Ford F-Series
|
35.6% | 37.0% | 36.5% | 38.1% |
|
Chevrolet Silverado/GMC Sierra
|
36.3% | 35.0% | 35.8% | 33.7% |
|
Ram P/U
|
21.5% | 21.4% | 21.2% | 21.5% |
|
Toyota Tundra
|
6.1% | 6.0% | 6.0% | 6.0% |
|
Nissan Titan
|
0.6% | 0.6% | 0.6% | 0.7% |
|
—
|
— | — | — | — |
|
Full-Size Share Of
Total Pickup Truck Market
|
85.1% | 89.0% | 85.0% | 88.9% |
|
Full-Size Pickup Share
Of Total Industry
|
12.1% | 12.3% | 12.2% | 12.1% |
Ram’s hiatus into declining territory was brief. March sales slid 2.2% compared with March 2014 following 59 consecutive months of year-over-year improvement. April volume was once again on the upswing, rising 3.4% to 37,921 units, an increase of 1,247 U.S. sales.
Toyota and Nissan, meanwhile, earned slightly less than 7% of the full-size truck market in April 2015. Both the Tundra and Titan reported improved volume. The same two brands, with their Tacoma and Frontier, generated seven out of every ten non-full-size pickup truck sales last month.
Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures. Follow on Twitter @goodcarbadcar.
The post April 2015 Full-Size Truck Sales Rise 3%, Silverado And Sierra Outsell Ford F-Series appeared first on The Truth About Cars.
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