Cadillac’s Dare Greatly might be getting some flack as of late for its seemingly deep-but-surfacy language. But, it’s far from the most egregious use of the English language to move some metal.
Oh, the Japanese – they have their own unique talents with our mother tongue. Whether it’s model names (Isuzu Mysterious Utility Wizard, anyone?) or some of the amazing ads from the ’80s featuring Hollywood’s greatest stars, Japanese automotive marketing has always seemed quirkily entertaining when viewed from a Western perspective.
But, one tagline in particular – Drive @ earth from Mitsubishi – actually makes me mad.
It’s not solely because the tagline is bad (though it is), but because they still use it after all these years. When it comes to current slogans, Drive @ earth really, really doesn’t mean a single thing, which might be quite apt in the case of Mitsubishi.
What say you, Best & Brightest? What’s the worst automaker slogan being used right now?
The post QOTD: What’s The Worst Automaker Slogan? appeared first on The Truth About Cars.
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