~ Auto Buzz ~: Eberhardt: No Separate Brand Above Range Rover For Ultra-Luxury SUVs

Friday, 10 April 2015

Eberhardt: No Separate Brand Above Range Rover For Ultra-Luxury SUVs



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Though Bentley and Rolls-Royce are adding ultra-luxury SUVs to their collections, Jaguar Land Rover has no plans to put one above Range Rover.



Car & Driver reports JLR North America CEO and president Joe Eberhardt stated during the 2015 New York Auto Show that such a thing won’t likely occur, adding that JLR hasn’t yet seen “where Range Rover can go.” Eberhardt also said that he wasn’t too worried about the ultra-luxury SUV competition stealing sales from the high-end brand.


Presently, the most expensive Range Rover in JLR’s lineup is the recently introduced Range Rover SVAutobiography, which tops out the range with a base price of $200,490; the Bentley and Roller SUVs are expected to begin between $300,000 and $400,000 for comparison.


The post Eberhardt: No Separate Brand Above Range Rover For Ultra-Luxury SUVs appeared first on The Truth About Cars.


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