Though one can now connect their smartphones and iPods to their vehicle’s infotainment systems, consumers still go gaga for AM/FM radio.
Forbes reports the demand for radio is as strong as ever, serving as one of the main drivers for a consumer looking for a new vehicle. A poll by market research firm IPSOS found that while features like Bluetooth and Wi-Fi connectivity, touchscreens and apps are desirable, a majority of the 1,000 polled want radio at the center of it all, ranging from 91 percent when asked about radio versus apps, to 80 percent preferring radio over CDs.
As for why radio still holds a strong following in the United States, reasons range from wanting to listen to music and sporting events, to keeping up with the world via local news and traffic/weather reports. Advertisers, too, love radio listeners, mainly due to the size of the audience: 60 percent of Americans listen to the radio daily, while 85 percent listen at least once a week.
The post AM/FM Radio Still High Among Consumers’ List Of Car Features appeared first on The Truth About Cars.
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