Although the Chrysler Town & Country will be FCA’s main minivan nameplate going forward, the Dodge Grand Caravan will stick around longer than many people have expected.
Speaking to the Windsor Star , FCA Canada CEO Reig Bigland said that the Grand Caravan would continue to be produced past the introduction of the new Town & Country, stating
“The Dodge Grand Caravan is still here, it’s going to be here throughout all of 2015, 2016…I’m not going to give any time frame, but at the launch of the next-generation Town and Country we will continue to have the Grand Caravan and I have not speculated as to when or even if the Dodge Grand Caravan will go away,”
Previous comments by FCA boss Sergio Marchionne suggest that the old model Grand Caravan will disappear by 2017, as regulatory concerns will make it impossible to sell in North America. The strategy of running two different vans on two different platforms has been something that hasn’t been explored in the automotive media.
If this is indeed the case, then it would allow FCA to sell the all-new minivan with the latest technology at a more premium price point while retaining the volume that comes from selling both vans. Both vans would ostensibly be built at the Windsor, Ontario plant, with a new flexible architecture eventually accommodating an all-new crossover vehicle built on that platform.
The post FCA Canada CEO: Reports Of The Grand Caravan’s Demise Are Exaggerated appeared first on The Truth About Cars.
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